Storytelling / Re-brand your Brand
Master the art of brand storytelling and learn to create compelling narratives for organizations through traditional and digital channels.
Master the art of brand storytelling and learn to create compelling narratives for organizations through traditional and digital channels.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Business Innovation and Digital Disruption Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.1
(15 ratings)
1,504 already enrolled
Instructors:
English
Tiếng Việt
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What you'll learn
Understand storytelling concepts for brands
Create narratives using various media channels
Analyze strategies across different sectors
Apply storytelling methods to practical projects
Skills you'll gain
This course includes:
1.9 Hours PreRecorded video
18 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course teaches professionals how to create compelling brand narratives using storytelling techniques. Students learn about strategic storytelling, data visualization, and content creation across traditional and new media channels. The curriculum covers essential topics like brand narratives, attention economy, visual perception, and content strategy while preparing learners to develop effective brand stories.
What is Storytelling?
Module 1 · 3 Hours to complete
Strategic Storytelling
Module 2 · 3 Hours to complete
Data Storytelling
Module 3 · 3 Hours to complete
Brand Storytelling
Module 4 · 3 Hours to complete
Fee Structure
Instructor
Digital Marketing Pioneer and International Business Leader Shaping Latin America's Digital Landscape
Lorena Amarante is a distinguished digital marketing expert with over 22 years of experience, holding a degree in Advertising and a postgraduate degree in E-Business Management from Universidad del Salvador and Georgetown University. Her impressive career includes serving as Regional Manager of Online Marketing at Despegar.com, one of Latin America's first unicorn companies. As co-founder of OM Latam and creator of The Digital Leap, a digital marketing boutique agency, she has established herself as a pioneering force in Latin American digital marketing. Her expertise is showcased through her authored works, including "The Hidden Power of Your Network" and co-authorship of books on marketing and technology. With over 300 conferences and master classes delivered internationally, she has worked with major corporations like Volvo, SAP, HP, Samsung, and Nissan, solidifying her position as a leading voice in digital marketing education and implementation across Latin America.
Testimonials
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4.1 course rating
15 ratings
Frequently asked questions
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