Product Design for Entrepreneurs
Learn to create your own design-driven brand by mastering product design principles and entrepreneurial strategies in this comprehensive 8-week course.
Learn to create your own design-driven brand by mastering product design principles and entrepreneurial strategies in this comprehensive 8-week course.
This innovative course combines product design expertise with entrepreneurial skills, teaching you how to create and launch your own design-driven brand. Through practical, hands-on learning, you'll master design strategy, branding, experience design, and professional communication. The curriculum focuses on real-world application, covering customer journey mapping, stakeholder analysis, financial management, and intellectual property protection. You'll learn to identify market opportunities, develop innovative products, and manage resources effectively. The course emphasizes social responsibility and business thinking, preparing you to become a pioneer in the cultural and social business landscape.
Instructors:
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What you'll learn
Master the fundamentals of product design for entrepreneurship
Develop comprehensive design strategies for business success
Create effective customer journey maps and conduct stakeholder analysis
Implement design-led approaches in product development
Manage financial aspects of product design and development
Protect intellectual property and understand legal aspects of design
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, Exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 6 modules in this course
This comprehensive course integrates product design principles with entrepreneurship fundamentals. Students learn to develop design-driven brands through a structured approach that combines theoretical knowledge with practical application. The curriculum covers essential aspects of product development, including design strategy, branding, user experience, and professional communication. Key focus areas include customer journey mapping, stakeholder analysis, financial management, and intellectual property protection. The course emphasizes real-world application, teaching students to identify market opportunities, develop innovative products, and manage resources effectively while maintaining social responsibility.
Introduction to Product Design in Entrepreneurship
Module 1
Journey Map
Module 2
Stakeholder Analysis
Module 3
Design Process
Module 4
Financial Management for Product Design
Module 5
Intellectual Property
Module 6
Fee Structure
Instructors
Distinguished Design Management Expert and Academic Leader
Dr. Sylvia Xihui Liu currently serves as Assistant Dean (Academic Programmes) and Associate Professor at The Hong Kong Polytechnic University's School of Design, where she brings a unique blend of academic expertise and industry experience. Her professional journey began in 2000 in the design industry, where she founded and managed a leading design consultancy in China, working with prestigious clients like Siemens, General Motor, Yamaha, and Electrolux. Her work earned recognition through major international design awards including IDEA, iF, and Reddot. In 2007, she transitioned to academia, completing her PhD at Hong Kong Polytechnic University in 2010, followed by progressive roles from Research Assistant Professor to her current position as Associate Professor. Her research significantly influenced China's national innovation policies, particularly the "Innovation Design" section of Made in China 2025 and the 2016 Action Plan for Digital Creative Industries. Dr. Liu has made substantial contributions to academic literature with 17 peer-reviewed journal papers, 11 conference papers, 3 books, and 15 book chapters. Her most notable research achievement is the Design Management Capability Framework, which has had considerable impact on policy-making. She currently leads the Master of Design programs in International Design and Business Management and Innovative Business Design, while focusing her research on design management capability, innovation ecosystems, and design-driven entrepreneurship.
Industrial Designer and Design Education Innovator
Mr. Scott Chin serves as a Teaching Fellow at The Hong Kong Polytechnic University's School of Design, bringing over 25 years of international experience in industrial design from Canada and Korea. His expertise spans product design, personal mobility solutions, sports equipment, consumer appliances, and both commercial and residential interior design. At the School of Design, he plays a pivotal role in undergraduate product design education and leads SD Works, an innovative platform that bridges academic design projects with commercial applications. His teaching approach combines practical industry experience with academic rigor, focusing on developing innovative products and creating joyful user experiences. Through his leadership of SD Works, he facilitates the transformation of student design projects into marketable products, providing valuable real-world experience to aspiring designers while contributing to the commercial design sector.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.