Selling to Chinese Consumers
Master strategies for understanding and selling to Chinese consumers through digital marketing, relationship building, and brand management.
Master strategies for understanding and selling to Chinese consumers through digital marketing, relationship building, and brand management.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Doing Business in China Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
(268 ratings)
13,344 already enrolled
Instructors:
English
Tiếng Việt
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What you'll learn
Understand Chinese consumer behavior and preferences
Master digital marketing strategies for Chinese market
Develop effective relationship management techniques
Create successful brand strategies for China
Navigate cultural aspects of Chinese consumption
Skills you'll gain
This course includes:
3.6 Hours PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course explores the unique characteristics of Chinese consumers and strategies for successfully selling in the Chinese market. The curriculum covers critical topics including the growth of China's middle class, digital marketing approaches, relationship (guanxi) management, and brand building. Students learn about Chinese consumer psychology, materialistic tendencies, and cultural influences on purchasing decisions. The course emphasizes practical applications through case studies and expert insights from both scholars and industry practitioners.
The Chinese Consumption Market
Module 1 · 3 Hours to complete
Digital Marketing and Relationship Management
Module 2 · 2 Hours to complete
Materialism and Conspicuous Consumption
Module 3 · 2 Hours to complete
Self-Brand Connection, and How to Build a Strong Brand in China
Module 4 · 2 Hours to complete
Fee Structure
Instructor
Innovative Scholar in Consumer Psychology and Behavior
Professor Letty Kwan is an Assistant Professor in the Department of Psychology at The Chinese University of Hong Kong, where she specializes in Consumer Psychology, Marketing Management, and Social Entrepreneurship. With a rich background that includes serving as a research fellow in Asian Consumer Insight in Singapore, she has applied her research findings to develop practical solutions for businesses. Her academic focus lies at the intersection of culture, creativity, and consumer behavior, exploring how these elements influence purchasing decisions and marketing strategies. Prof. Kwan has contributed to the field through numerous publications in prestigious journals such as Organizational Behavior and Human Decision Processes (OBHDP), Journal of Cross-Cultural Psychology (JCCP), and Journal of Organizational Behavior (JOB). Her expertise not only enriches the academic community but also provides valuable insights for companies navigating the complexities of consumer dynamics in a globalized market.
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4.8 course rating
268 ratings
Frequently asked questions
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