The Economics of Agro-Food Value Chains
Master the economic principles and strategies for improving competitiveness and sustainability in agro-food value chains.
Master the economic principles and strategies for improving competitiveness and sustainability in agro-food value chains.
This comprehensive course explores the economics and management of agro-food value chains, focusing on quality management, market research, pricing strategies, and sustainable practices. Students learn about consumer behavior, innovation, coordination mechanisms, and industrial standards in the food sector. The curriculum combines theoretical frameworks with practical applications from international experts across Europe.
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What you'll learn
Analyze consumer value and market research
Implement quality management systems
Develop pricing and branding strategies
Understand coordination mechanisms
Evaluate innovation in agro-food sector
Apply sustainability practices
Skills you'll gain
This course includes:
5.2 Hours PreRecorded video
57 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 14 modules in this course
This course provides an in-depth examination of agro-food value chains through fourteen comprehensive modules. Students explore quality management, market research, pricing strategies, innovation, and sustainability practices. The curriculum features international expertise from universities across Europe, combining theoretical foundations with practical industry applications.
Module 1: Introduction
Module 1 · 2 Hours to complete
Module 2: Quality and Consumers
Module 2 · 2 Hours to complete
Module 3: Market Research
Module 3 · 2 Hours to complete
Module 4: Asymmetric Information about Quality
Module 4 · 3 Hours to complete
Module 5: Food Labeling
Module 5 · 2 Hours to complete
Module 6: Pricing Strategies
Module 6 · 1 Hours to complete
Module 7: Consumer Behavior
Module 7 · 1 Hours to complete
Module 8: Geographical Indicators
Module 8 · 1 Hours to complete
Module 9: Innovation and Quality
Module 9 · 2 Hours to complete
Module 10: Agriculture 4.0 and CSR
Module 10 · 3 Hours to complete
Module 11: Coordination
Module 11 · 5 Hours to complete
Module 12: Modern Retail
Module 12 · 4 Hours to complete
Module 13: Industrial Standards
Module 13 · 3 Hours to complete
Module 14: Final Exam
Module 14 · 30 Minutes to complete
Fee Structure
Payment options
Financial Aid
Instructors
Agricultural Economics Expert and Value Chain Specialist
Carlo Russo serves as an Associate Professor of Agricultural Economics at the University of Cassino and Southern Lazio, bringing extensive expertise in agrifood markets and agricultural policy. His academic credentials include a Master's degree from Michigan State University (2000) and a PhD from the University of California, Davis (2008). His research focuses on market power dynamics, agricultural support policies, and consumer behavior in agrifood markets. At TUM, he contributes to "The Economics of Agro-Food Value Chains" course, sharing expertise gained from both academic research and practical experience with cooperative associations. His publication record includes influential works on market power in agrifood markets, agricultural support policies, and consumer attitudes toward food innovation. His teaching methodology combines theoretical frameworks with practical applications, helping students understand complex economic relationships in agricultural markets. His research has been widely cited, particularly his work on market power and bargaining in agrifood markets, which has received over 105 citations.
International Strategy and Management Scholar
Dr. Chengguang Li serves as Professor of Strategic Management at the TUM School of Management, TUM Campus Heilbronn, where he holds the Chair of Strategic Management. His academic credentials include degrees in industrial engineering from the Technical University of Berlin, a Master of Science from Nanyang Technological University in Singapore, and a Master of Engineering from MIT. His research focuses on multinational enterprises, small and medium-sized enterprises, and family firms, with particular emphasis on global strategy, firm reputation, and sustainability. His work has been published in prestigious journals including the Strategic Management Journal, Journal of International Business Studies, and Journal of Management. Before entering academia, he gained practical experience as a consultant at Boston Consulting Group and Roland Berger in Berlin, Dubai, and Munich. He currently serves on the editorial boards of several leading journals and is the initiator and host of the CEO Leadership Series at TUM Campus Heilbronn. His excellence in teaching and research has been recognized through multiple awards, including Professor of the Year 2022 (3rd place) by UNICUM under the patronage of federal ministries BMBF and BMWK
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4.5 course rating
435 ratings
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