Master digital banking transformation with focus on customer experience, engagement strategy and innovative tech solutions across channels.
Master digital banking transformation with focus on customer experience, engagement strategy and innovative tech solutions across channels.
This comprehensive course explores the evolution of modern banking in the digital age. Participants will gain deep insights into engagement banking, focusing on how digital transformation and customer-centricity are reshaping the banking landscape. The course covers crucial aspects of digital banking transformation, including technological convergence, omnichannel enablement, and customer behavior analysis. Learn how traditional banking models are evolving from brick-and-mortar to digital platforms, and understand the implementation of AI, ML, and analytics in enhancing customer experiences. Special emphasis is placed on engagement banking strategies, platform technologies, and optimizing customer journeys across all channels.
Instructors:
English
English
What you'll learn
Understand the impact of technological convergence on modern banking
Master customer-centric approaches and omnichannel banking strategies
Analyze digital customer behavior and evolving banking needs
Explore AI ML analytics and NLP applications in banking
Evaluate engagement banking benefits for optimizing customer experiences
Develop strategies for digital banking transformation
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 3 modules in this course
This course provides a comprehensive exploration of engagement banking in the modern digital era. It covers the fundamental transformation of banking through technological convergence, focusing on customer-centric approaches and digital innovation. The curriculum examines how digital platforms, AI/ML, analytics, and NLP are revolutionizing banking processes and customer experiences. Key areas include understanding digital customer behavior, omnichannel enablement, and the shift from traditional to digital banking models. The course emphasizes practical aspects of implementing engagement banking strategies to optimize customer experiences across all channels.
Orchestrating the Customer Journey- speed and convenience
Module 1 · 4 Hours to complete
Strategizing Engagement Banking as a growth model
Module 2 · 4 Hours to complete
The levers for Customer Engagement
Module 3 · 4 Hours to complete
Fee Structure
Instructors
2 Courses
Banking Education Expert Advances Premier Banking Training
Rabindra Mohanty serves as Assistant General Manager and Faculty at State Bank Staff College (SBSC), Hyderabad, bringing over 30 years of diverse banking experience. An alumnus of Sainik School, Bhubaneswar, he holds multiple qualifications including an Engineering Diploma in ETC, PDCA, BA, and both parts of CAIIB, along with a PG Diploma in Financial Advising. Before joining SBSC in July 2018, he served as AGM (Premier Banking Services) at SBI's Corporate Centre in Mumbai for five years, where he gained extensive expertise in high-net-worth client services. At SBSC, he teaches "Content Marketing Strategy," leveraging his experience in premier banking to develop future banking professionals. Beyond his professional duties, he maintains diverse interests including philately, music, quizzing, and sports, bringing a well-rounded perspective to his role as a banking educator.
2 Courses
Banking Education Expert Advances International Banking Training
R. Lalitha serves as Deputy General Manager and Senior Faculty at State Bank of India, bringing over 35 years of comprehensive banking experience since joining SBI in 1988. A science graduate who became Trainee Officer in 1992, she has developed expertise across multiple banking domains including Consumer Banking, NRI Services, FOREX Trading, Corporate Credit, Stressed Assets Management, and Digital Banking. Her career highlights include international experience at SBI Antwerp (Belgium), leadership roles in Trade Finance, Commercial Credit Analysis, and Digital & Transaction Banking. As DGM at SBI's training institute, she leads a team of nine faculty members, specializing in MSME Credit and International Banking education. Her diverse experience, particularly in digital transformation and international banking, makes her instrumental in developing future banking professionals while maintaining interests in reading and music.
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