Financial Consumer Psychology
Learn how psychological principles influence financial decision-making and marketing strategies in the banking industry.
Learn how psychological principles influence financial decision-making and marketing strategies in the banking industry.
This comprehensive course explores the intersection of consumer psychology and financial services marketing. Learn how psychological principles influence consumer behavior and decision-making in financial contexts. The curriculum covers marketing psychology foundations, multi-generational consumer behavior, motivation and decision-making processes, and the psychology of persuasion. Students will understand how to apply behavioral insights to digital banking and create effective marketing campaigns that resonate with target audiences. Special emphasis is placed on understanding consumer personality, leveraging nudge theory, and implementing psychological principles in financial services marketing.
Instructors:
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What you'll learn
Understand fundamental principles of marketing psychology in finance
Analyze consumer behavior and decision-making processes
Master the psychology of nudge theory and influence
Apply behavioral insights to digital banking strategies
Develop effective financial marketing campaigns using psychological principles
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 4 modules in this course
This course explores the psychological aspects of consumer behavior in financial services. Beginning with marketing psychology fundamentals, it progresses through consumer decision-making processes, behavioral economics, and digital banking applications. The curriculum emphasizes practical applications of psychological principles in financial marketing, including nudge theory and persuasion techniques. Special focus is given to understanding multi-generational consumer behavior and creating effective marketing strategies for financial products.
Introduction to Marketing Psychology
Module 1 · 1 Weeks to complete
Consumer Behaviour & Decision Making in Financial Services
Module 2 · 1 Weeks to complete
The Psychology of Nudge & Influence
Module 3 · 1 Weeks to complete
Leveraging Behavioral Insights for Digital Banking
Module 4 · 1 Weeks to complete
Fee Structure
Instructors
7 Courses
Senior Banking Executive Leads Digital Innovation and Training
Hari S Iyer serves as Deputy General Manager and Director at State Bank Foundation Institute 'Chetana' Indore, bringing over 35 years of banking experience at State Bank of India. With an M.Com degree and CAIIB certification, he has established himself as an expert in human resources, customer relationship management, and digital banking initiatives. His notable achievement includes playing a key role in launching SBI's flagship digital platform 'YONO'. As Director of SBFI Chetana, he leads a team of nine faculty members, focusing on developing banking professionals while leveraging his extensive experience in branch operations, HR management, and digital banking. Beyond his professional duties, Iyer contributes to banking literature through published articles in respected journals and maintains interests in sports, reading, and music.
1 Course
Banking Education Expert Advances Multi-Disciplinary Training
M. Sai Chakradhar serves as Assistant General Manager and Faculty at State Bank of India, bringing nearly three decades of banking experience since joining SBI in 1993. His impressive academic credentials include M.Sc. in Mathematics, M.A. in Business Economics, M.Sc. in Psychology, and CAIIB certification, reflecting his multi-disciplinary expertise. His career encompasses extensive experience in banking operations, retail lending, and training. As a recognized expert, he has been frequently invited as a speaker on All India Radio, Vijayawada, to discuss various aspects of banking and retail lending. At SBI's training institute, he specializes in teaching Retail & MSME Credit and Behavioral Science, contributing to the development of "Introduction to Behavioural Finance" course
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