Digital Content Marketing Strategy
Master content marketing fundamentals to create engaging digital content that attracts and retains customers in this comprehensive course.
Master content marketing fundamentals to create engaging digital content that attracts and retains customers in this comprehensive course.
This course provides a comprehensive understanding of modern content marketing strategies in the digital era. Learn how to create, promote, and optimize content that effectively engages customers and drives profitable actions. The curriculum covers essential aspects from customer segmentation and persona development to content creation frameworks and promotion strategies. Students will explore various content marketing tools, channels, and measurement techniques while understanding how to leverage storytelling for maximum impact. The course emphasizes both theoretical knowledge and practical skills needed to develop and implement successful content marketing campaigns in today's digital ecosystem.
Instructors:
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What you'll learn
Understand content marketing fundamentals and digital marketing ecosystems
Develop effective customer segmentation and persona creation skills
Master content creation frameworks and promotional strategies
Learn to use various content marketing tools and channels effectively
Measure content marketing success through qualitative and quantitative metrics
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
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There are 4 modules in this course
This comprehensive course explores modern content marketing strategies in the digital landscape. Beginning with fundamental concepts and historical context, it progresses through customer segmentation, content creation frameworks, and promotion strategies. The curriculum emphasizes practical skills for creating engaging content, understanding digital ecosystems, and measuring success through both qualitative and quantitative metrics. Special focus is given to storytelling techniques, social media promotion, and ROI management.
Introduction to Content Marketing
Module 1 · 1 Weeks to complete
Content Creation Strategy
Module 2 · 1 Weeks to complete
Content Promotion Strategy
Module 3 · 1 Weeks to complete
Qualitative & Quantitative Assessment
Module 4 · 1 Weeks to complete
Fee Structure
Instructors
2 Courses
Banking Education Expert Advances Credit and Marketing Training
Pankaj Kumar Jalan serves as Assistant General Manager and Faculty at State Bank Staff College (SBSC), bringing over 20 years of diverse banking experience. His career progression includes key roles as Credit Officer, Branch Manager, and Regional Manager, providing him with comprehensive expertise in retail credit and banking administration. At SBSC, he focuses on developing banking professionals through courses in "Content Marketing Strategy" and "Introduction to Behavioral Finance," leveraging his practical experience in credit management and administration. His teaching combines theoretical knowledge with practical insights gained from his extensive field experience in various banking roles, making him particularly effective in training bank officials in both technical and behavioral aspects of banking.
2 Courses
Banking Education Expert Advances Premier Banking Training
Rabindra Mohanty serves as Assistant General Manager and Faculty at State Bank Staff College (SBSC), Hyderabad, bringing over 30 years of diverse banking experience. An alumnus of Sainik School, Bhubaneswar, he holds multiple qualifications including an Engineering Diploma in ETC, PDCA, BA, and both parts of CAIIB, along with a PG Diploma in Financial Advising. Before joining SBSC in July 2018, he served as AGM (Premier Banking Services) at SBI's Corporate Centre in Mumbai for five years, where he gained extensive expertise in high-net-worth client services. At SBSC, he teaches "Content Marketing Strategy," leveraging his experience in premier banking to develop future banking professionals. Beyond his professional duties, he maintains diverse interests including philately, music, quizzing, and sports, bringing a well-rounded perspective to his role as a banking educator.
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Frequently asked questions
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