Customer Lifetime Value in Finance
Master the principles of Customer Lifetime Value (CLV) to enhance customer retention and profitability in financial services.
Master the principles of Customer Lifetime Value (CLV) to enhance customer retention and profitability in financial services.
This comprehensive course explores Customer Lifetime Value (CLV) in financial services, teaching professionals how to measure and optimize customer relationships for long-term profitability. Learn to analyze customer behavior, implement effective retention strategies, and leverage data-driven decisions. The course covers CLV concepts, metrics, customer segmentation, and practical applications in retail banking. Participants will develop skills in measuring, monitoring, and utilizing CLV analytics to drive business growth.
Instructors:
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What you'll learn
Understand the fundamental concepts and importance of Customer Lifetime Value
Analyze customer behavior and identify key metrics for CLV optimization
Implement effective strategies to enhance CLV in financial services
Develop data-driven approaches for customer retention and acquisition
Master CLV measurement and monitoring techniques
Leverage CLV analytics for business growth and profitability
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 5 modules in this course
This comprehensive course explores the concept of Customer Lifetime Value (CLV) and its critical role in financial services. The curriculum covers five key areas: CLV fundamentals, its significance in financial services, customer behavior analysis, optimization strategies, and analytical measurement techniques. Students learn to leverage CLV for improved customer retention, acquisition, and profitability while mastering data-driven decision-making approaches.
Customer Lifetime Value (CLV) - Concepts
Module 1 · 2 Weeks to complete
Financial Services and Customer Lifetime Value
Module 2 · 2 Weeks to complete
Analyzing Customer Behaviour and Metrics for CLV Optimization in Financial Services
Module 3 · 2 Weeks to complete
Strategies for Improving CLV in Financial Services
Module 4 · 2 Weeks to complete
Measuring, Monitoring, and Utilizing CLV Analytics in Financial Services
Module 5 · 2 Weeks to complete
Fee Structure
Instructor
6 Courses
Leading Banking Scholar Advances Customer Relationship Management Research
Dr. Bindu K. Nambiar serves as Faculty (Marketing) at State Bank Institute of Consumer Banking, Hyderabad, bringing over 18 years of academic and industry experience in marketing and executive education. With an MBA in Marketing and a doctorate in Management Studies focusing on CRM implementation, she has established herself as a leading researcher in banking services marketing
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