Master Strategic PR Planning and Execution
Learn comprehensive PR strategy, from planning to execution. Perfect for professionals seeking to develop effective campaigns and measure their impact.
Learn comprehensive PR strategy, from planning to execution. Perfect for professionals seeking to develop effective campaigns and measure their impact.
This comprehensive course explores strategic public relations planning in the modern digital landscape. Students learn to develop and execute effective PR campaigns, integrate emerging technologies, and measure campaign impact. The curriculum covers essential topics including audience analysis, crisis management, ethical considerations, and digital PR strategies. Whether you're a PR professional, corporate communicator, or marketing specialist, this course provides practical tools and frameworks for creating successful PR initiatives aligned with business objectives.
Instructors:
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What you'll learn
Analyze and assess complex PR situations
Develop strategic PR solutions aligned with corporate objectives
Create comprehensive PR plans incorporating ethical considerations
Evaluate PR campaign effectiveness using advanced metrics
Master audience analysis and message development
Implement crisis management strategies
Skills you'll gain
This course includes:
190 Minutes PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This course provides a comprehensive foundation in strategic public relations planning across four key modules. Beginning with PR fundamentals and evolving trends, learners progress through audience analysis, message crafting, and campaign execution. The curriculum covers essential topics including crisis communication, reputation management, ethical considerations, and emerging technologies in PR. Through practical examples and case studies, participants learn to develop and implement effective PR strategies while measuring their impact using advanced metrics.
Introduction and PR Fundamentals
Module 1 · 1 Hours to complete
Audience Analysis and Messaging
Module 2 · 1 Hours to complete
Execution and Evaluation
Module 3 · 1 Hours to complete
Developing and Implementing a PR Plan
Module 4 · 1 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Expert Communication Coach and Media Training Specialist
Jess Todtfeld has dedicated nearly two decades to empowering executives, spokespeople, and professionals in mastering media interactions and public speaking. As a Guinness Record holder and renowned communication expert, he specializes in transforming leaders' presentation skills and media presence. His expertise spans media training, presentation coaching, and strategic communication development, helping clients convert media interviews into measurable business results. His teaching methodology focuses on authentic communication, combining technical skills with personal style development. At Starweaver, he delivers comprehensive programs in business communication, media interaction, and public speaking, emphasizing practical application and measurable outcomes. His approach combines personalized strategy development with body language optimization and messaging refinement. His client portfolio includes CEOs, corporate managers, authors, and industry experts, with documented success stories demonstrating significant improvements in their communication effectiveness. His training programs focus on helping professionals develop authentic, authoritative communication styles while achieving tangible business results through improved presentation and media interaction skills.
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Frequently asked questions
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