Master Corporate Communications Fundamentals
Learn essential principles and strategies for effective corporate communications. Perfect for professionals in entry and mid-level roles.
Learn essential principles and strategies for effective corporate communications. Perfect for professionals in entry and mid-level roles.
This comprehensive course provides foundational knowledge in corporate communications for business professionals. Through focused modules, participants learn crucial aspects of internal and external communications, media relations, and crisis management. The curriculum covers practical strategies for developing communication plans, managing stakeholder relationships, and navigating organizational challenges. Designed for professionals with basic corporate experience, this course offers practical tools and frameworks for effective organizational communication.
4.5
(16 ratings)
2,692 already enrolled
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What you'll learn
Apply fundamental principles of corporate communications
Develop effective internal communication strategies
Understand crisis communication challenges
Demonstrate ethical considerations in solutions
Master media relations and press management
Create engaging employee communications
Skills you'll gain
This course includes:
73 Minutes PreRecorded video
4 quizzes, 1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There is 1 module in this course
This course provides a comprehensive introduction to corporate communications within organizations. The curriculum covers essential aspects including internal employee communications, external media relations, and crisis communication strategies. Through practical examples and applications, participants learn to develop effective communication plans, manage stakeholder relationships, and navigate challenging situations. Special emphasis is placed on building organizational culture through communication and maintaining transparency during crises.
Understanding Corporate Communications
Module 1 · 6 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Veteran Leadership Coach Brings 35+ Years of Global Business Expertise to Professional Development
Hector Sandoval is a distinguished leadership effectiveness coach and consultant with over three decades of international business experience. As a former executive turned professional coach since 2012, he developed the innovative LeadER Model for leadership development. His expertise spans multiple disciplines, including customer service, operations, commercial partnerships, and organizational development. Currently, Sandoval shares his knowledge through various platforms, including Coursera, where he teaches courses ranging from active listening and brand management to industrial relations and corporate communications. His approach to leadership development emphasizes effective communication and practical solutions, particularly in creating high-performance environments and developing talent. Through his coaching practice, he helps leaders bridge behavioral gaps and improve organizational effectiveness, drawing from his extensive experience in crisis management, business transformation, and corporate communications.
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4.5 course rating
16 ratings
Frequently asked questions
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