Master Corporate Communication: Modern Principles & Strategy
Discover approaches to organizational communication, mastering both stakeholder engagement and emergency response protocols for enhanced workplace effectiveness
Discover approaches to organizational communication, mastering both stakeholder engagement and emergency response protocols for enhanced workplace effectiveness
This comprehensive course explores the principles and evolution of corporate communication in today's business environment. Students learn to develop effective internal and external communication strategies, manage crisis communications, and navigate digital platforms. The curriculum covers historical foundations, ethical considerations, employee engagement, stakeholder management, and emerging trends. Through practical case studies and hands-on assignments, participants gain skills in crafting strategic communications, building brand reputation, and leading cross-cultural initiatives. Special emphasis is placed on digital communication strategies and future trends.
Instructors:
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What you'll learn
Evaluate corporate communication evolution and current trends
Develop effective internal and external communication strategies
Master crisis communication management techniques
Implement digital communication strategies
Navigate cross-cultural communication challenges
Anticipate and adapt to emerging communication trends
Skills you'll gain
This course includes:
146 Minutes PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This course provides a comprehensive understanding of corporate communication principles and practices. Through four detailed modules, students explore the evolution of corporate communication, internal and external communication strategies, crisis management, and emerging trends. The curriculum emphasizes practical applications through case studies, focusing on digital platforms, global communication challenges, and innovative strategies. Participants learn to develop effective communication plans, manage stakeholder relationships, and navigate cross-cultural environments.
Module 1: Introduction to Corporate Communication
Module 1 · 1 Hours to complete
Module 2: Internal Corporate Communication
Module 2 · 1 Hours to complete
Module 3: External Corporate Communication
Module 3 · 1 Hours to complete
Module 4: Advanced Topics in Corporate Communication
Module 4 · 1 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Expert in Organizational Leadership and Business Communication
Eric Zackrison brings a unique blend of academic expertise and practical business experience, transitioning from a 30-year career in restaurant management to become a distinguished educator and consultant. His academic credentials include an MBA and MA from Missouri State University and a PhD in Organizational Communication from UCSB. Currently teaching at UCSB's Department of Technology Management and California Lutheran University's MBA program, he specializes in entrepreneurship, leadership, strategy, and sustainable business practices. As President/CEO of IDI.US Inc. and Principal Consultant at Effectiveness Consultants, he has developed extensive experience in leadership development and team building. His online courses have reached over 800,000 viewers across various platforms, covering topics from critical thinking to organizational change. His research focuses on coordination in complex organizations, team dynamics, and workplace relationships. Through his work with non-profits like Women's Economic Ventures and EDC-SBDC, he provides valuable guidance to small businesses on operations management and market validation. His teaching methodology combines theoretical knowledge with practical experience, making complex organizational concepts accessible to both students and business professionals.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.