Hotel Service Innovation: Design & Implementation
Elevate hospitality through innovative service design, implementing guest-focused solutions and strategic frameworks to deliver remarkable hotel experiences.
Elevate hospitality through innovative service design, implementing guest-focused solutions and strategic frameworks to deliver remarkable hotel experiences.
This comprehensive course explores the art and science of designing innovative services in the hotel industry. Through a practical, hands-on approach, learners master design thinking methodologies and customer-centric service development. The program covers essential aspects from identifying customer needs and pain points to implementing and evaluating service innovations. Participants learn to create service blueprints, map customer journeys, and develop prototypes while considering feasibility and market demands. The course emphasizes real-world applications through case studies and provides strategies for fostering innovation within organizations. Designed for hospitality professionals and entrepreneurs, it requires no prior service design experience, making it accessible to anyone interested in elevating guest experiences and driving organizational success.
Instructors:
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What you'll learn
Identify key principles of hotel service innovation
Master design thinking methodologies for service development
Analyze customer needs and pain points effectively
Create and evaluate service blueprints
Develop and test service prototypes
Implement change management strategies
Skills you'll gain
This course includes:
387 Minutes PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This practical course provides a comprehensive foundation in hotel service innovation through design thinking methodologies. The curriculum covers four key modules: foundations of service innovation, designing customer-centric services, strategies for implementation, and real-life examples and best practices. Students learn to identify customer needs, create service blueprints, develop prototypes, and evaluate service innovations. The course emphasizes practical application through case studies and hands-on assignments, ensuring participants can immediately apply their learning to improve guest experiences and drive organizational success.
Foundations of Service Innovation
Module 1 · 2 Hours to complete
Designing Customer-Centric Services
Module 2 · 2 Hours to complete
Strategies for Service Innovation
Module 3 · 1 Hours to complete
Real-Life Examples and Best Practices
Module 4 · 1 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Hospitality Certified Trainer, Professor and Consultant
Marta Sotto-Mayor is a Certified Trainer, Professor, and Hospitality Consultant, passionate about delivering outstanding service excellence and talent development results.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.