Product Management: Initial Product Strategy and Plan
Master product strategy development from concept to planning, with focus on market analysis and business case creation.
Master product strategy development from concept to planning, with focus on market analysis and business case creation.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full IBM Product Manager Professional Certificate, IBM AI Product Manager Professional Certificate, or Product Management Certification Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.6
(56 ratings)
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What you'll learn
Develop comprehensive product concepts and strategies
Perform market and competitive analysis effectively
Create detailed market requirements documents
Build and manage cross-functional product teams
Develop product roadmaps and business cases
Skills you'll gain
This course includes:
4 Hours PreRecorded video
12 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This comprehensive course covers the fundamentals of product management, focusing on the conceive and plan phases of the product lifecycle. Students learn essential tools and techniques for product concept identification, market analysis, and strategy development. The curriculum includes hands-on labs for creating SWOT analyses, market requirement documents, project charters, and business cases. Through expert insights and practical exercises, participants develop skills in team building, competitive analysis, and financial planning for product development.
Product Conception and Planning Overview
Module 1 · 3 Hours to complete
Product Concept Identification
Module 2 · 4 Hours to complete
Product Concept Investigation
Module 3 · 3 Hours to complete
Product Plan Phase
Module 4 · 3 Hours to complete
Course Summary and Final Assessment
Module 5 · 4 Hours to complete
Fee Structure
Instructors
Distinguished Expert in Project Management Education and Corporate Training
Daniel C. Yeomans brings over 45 years of experience in Information Technology and education, currently serving as Project Management Subject Matter Expert at SkillUp EdTech and primary project management lead for Northwest University's MBA program. His extensive professional credentials include multiple certifications in project management (PMP, PMI-RMP, PMI-SP, PMI-PBA), agile methodologies (PMI-ACP, CSM, CSPO), and quality management (ASQ CMQ/OE). His career spans significant roles including Professor at Northwest University (2000-present), Senior Project/Process Manager at P17Group (2003-2023), and course developer for Microsoft Corporation (2001-2011). He has authored four influential books on project management and business case development, including guides for PMI-RMP and PMI-SP certification examinations. His teaching philosophy emphasizes practical application of management skills, helping students transform theoretical knowledge into real-world success. His course development work includes comprehensive programs in project management, risk management, process management, and finance, demonstrating his commitment to advancing professional education in business and technology fields.
Leaders in Technology Education and Professional Development
SkillUp EdTech has established itself as a comprehensive education platform offering cutting-edge courses across multiple technology domains. Their course catalog spans crucial areas including Data Science, Cloud Computing, Artificial Intelligence, Blockchain, and Professional Certifications. Their teaching methodology combines theoretical knowledge with practical applications through hands-on labs, capstone projects, and real-world case studies. The platform offers both self-paced and instructor-led options, featuring one-on-one mentoring, live classes, and peer discussion forums. Their curriculum is designed in collaboration with industry leaders and academia, ensuring content remains relevant and aligned with current market demands. The platform specializes in certification preparation for various professional qualifications including CAPM, PMI-PgMP, CSM, and various Microsoft certifications. Their Generative AI series covers applications across multiple domains including HR, Business Intelligence, Product Management, and Project Management. The platform maintains a 67% course completion rate, significantly higher than the industry average, attributed to their human-centered approach and comprehensive support system. Their partnerships with major technology companies ensure course content reflects current industry standards and practices, while their focus on practical experience through projects and labs helps students develop job-ready skills
Testimonials
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4.6 course rating
56 ratings
Frequently asked questions
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