Product Management: Initial Product Strategy and Plan
This course is part of multiple programs. Learn more.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full IBM Product Manager Professional Certificate, IBM AI Product Manager Professional Certificate, or Product Management Certification Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Develop comprehensive product concepts and strategies
Perform market and competitive analysis effectively
Create detailed market requirements documents
Build and manage cross-functional product teams
Develop product roadmaps and business cases
Skills you'll gain
This course includes:
4 Hours PreRecorded video
12 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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Get a Completion Certificate
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There are 5 modules in this course
This comprehensive course covers the fundamentals of product management, focusing on the conceive and plan phases of the product lifecycle. Students learn essential tools and techniques for product concept identification, market analysis, and strategy development. The curriculum includes hands-on labs for creating SWOT analyses, market requirement documents, project charters, and business cases. Through expert insights and practical exercises, participants develop skills in team building, competitive analysis, and financial planning for product development.
Product Conception and Planning Overview
Module 1 · 3 Hours to complete
Product Concept Identification
Module 2 · 4 Hours to complete
Product Concept Investigation
Module 3 · 3 Hours to complete
Product Plan Phase
Module 4 · 3 Hours to complete
Course Summary and Final Assessment
Module 5 · 4 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Product Management Certification, IBM AI Product Manager Professional Certificate, IBM Product Manager Professional Certificate
Instructors
Distinguished Expert in Project Management Education and Corporate Training
Daniel C. Yeomans brings over 45 years of experience in Information Technology and education, currently serving as Project Management Subject Matter Expert at SkillUp EdTech and primary project management lead for Northwest University's MBA program. His extensive professional credentials include multiple certifications in project management (PMP, PMI-RMP, PMI-SP, PMI-PBA), agile methodologies (PMI-ACP, CSM, CSPO), and quality management (ASQ CMQ/OE). His career spans significant roles including Professor at Northwest University (2000-present), Senior Project/Process Manager at P17Group (2003-2023), and course developer for Microsoft Corporation (2001-2011). He has authored four influential books on project management and business case development, including guides for PMI-RMP and PMI-SP certification examinations. His teaching philosophy emphasizes practical application of management skills, helping students transform theoretical knowledge into real-world success. His course development work includes comprehensive programs in project management, risk management, process management, and finance, demonstrating his commitment to advancing professional education in business and technology fields.
SkillUp
3,36,302 Students
108 Courses
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SkillUp designs outcome-driven, real-world learning programs to empower individuals and organizations worldwide with job-ready technology and human skills. Combining industry-designed courses, hands-on labs, and personalized mentoring, SkillUp supports learners from diverse backgrounds to upskill, reskill, and cross-skill in areas like AI, cybersecurity, data science, and essential workplace competencies. Their approach blends self-paced and instructor-led formats, practical projects, and globally recognized certifications to fuel career transformation and lifelong success.
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Frequently asked questions
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