Digital Marketing Landscape
Learn digital marketing basics, channels, and strategies for entry-level success. Master the 4Ps, SAVE framework, and harness influencer and video marketing.
Learn digital marketing basics, channels, and strategies for entry-level success. Master the 4Ps, SAVE framework, and harness influencer and video marketing.
This comprehensive Digital Marketing course equips you with essential skills for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels while driving transactions. The course covers Digital Marketing Fundamentals, including its history and key channels, and teaches you to differentiate between digital and traditional marketing by evaluating their advantages, disadvantages, and ROI strategies. You'll master implementing the 4Ps and SAVE Framework to develop successful marketing plans, and utilize Mintzberg's 5Ps of Strategy with tools like PESTLE, SWOT, and Bowman's Strategy Clock. The curriculum also includes analyzing Influencer Marketing strategies, harnessing Video Marketing's potential, optimizing for Voice Search, utilizing Visual Content to boost brand awareness and conversions, and understanding UI and UX Design differences. Guided by industry experts, you'll engage in hands-on activities and real-world examples, building practical skills for the job market.
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What you'll learn
Understand digital marketing fundamentals, history, and key channels
Differentiate between digital and traditional marketing, evaluating their ROI
Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT
Leverage technology in marketing communications
Analyze influencer marketing strategies and their impact
Harness video marketing for effective advertising campaigns
Skills you'll gain
This course includes:
3.2 Hours PreRecorded video
13 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 2 modules in this course
This comprehensive Digital Marketing course provides a foundational understanding of digital marketing principles and strategies. Students learn to differentiate between digital and traditional marketing while mastering essential frameworks like the 4Ps and SAVE. The curriculum covers crucial digital marketing channels and techniques including influencer marketing, video marketing, and voice search optimization. The course also explores the importance of visual content in boosting brand visibility and conversions, along with understanding UI/UX design principles. Through real-world examples and hands-on activities guided by industry experts, students develop practical skills applicable to entry-level positions in digital marketing and e-commerce.
Digital Marketing Landscape
Module 1 · 6 Hours to complete
Assessment for Digital Marketing Landscape
Module 2 · 4 Hours to complete
Fee Structure
Instructor
Instructor at Simplilearn
Simplilearn instructors are industry professionals with expertise in their respective domains, ranging from AI and machine learning to digital marketing, programming, and more. They are responsible for delivering high-quality, interactive training sessions through live classes and self-paced learning modules. Simplilearn emphasizes practical, hands-on learning, enabling instructors to guide learners in completing projects and mastering real-world applications. These instructors often hold advanced certifications and have years of experience in their fields. They are selected for their ability to teach complex concepts effectively and engage with a global audience. Simplilearn instructors also collaborate with universities and industry leaders to ensure the curriculum meets professional standards and prepares learners for career advancement.
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Frequently asked questions
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