Analytics, ROI, and Evaluation
Master marketing analytics to drive ROI with KPIs, Google Analytics 4, and behavior tracking. Optimize funnels and campaigns for better performance.
Master marketing analytics to drive ROI with KPIs, Google Analytics 4, and behavior tracking. Optimize funnels and campaigns for better performance.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full ROI-Driven Digital Marketing Analytics Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
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What you'll learn
Master KPIs and metrics to measure and optimize business performance
Analyze and improve marketing funnels to enhance customer journeys
Utilize Crazy Egg and Google Analytics for data-driven insights
Calculate and improve ROI across different campaign types
Navigate and leverage Google Analytics 4 features
Measure campaign effectiveness using reach, impressions, and engagement metrics
Skills you'll gain
This course includes:
3.27 Hours PreRecorded video
13 assignments
Access on Mobile
FullTime access
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There are 2 modules in this course
This comprehensive course equips marketers with essential skills for measuring and optimizing digital marketing performance. Students learn to track and analyze KPIs across marketing channels, understand customer journey analytics, and leverage tools like Google Analytics 4 and Crazy Egg for behavioral insights. The curriculum covers marketing funnel optimization, conversion rate improvement, and ROI calculation for different campaign types. Through hands-on activities and real-world examples, participants develop practical data-driven marketing skills to drive engagement, conversions, and business success in the competitive digital landscape.
Analytics, ROI, and Evaluation
Module 1 · 6 Hours to complete
Assessment for Analytics, ROI, and evaluation
Module 2 · 4 Hours to complete
Fee Structure
Instructor
Instructor at Simplilearn
Simplilearn instructors are industry professionals with expertise in their respective domains, ranging from AI and machine learning to digital marketing, programming, and more. They are responsible for delivering high-quality, interactive training sessions through live classes and self-paced learning modules. Simplilearn emphasizes practical, hands-on learning, enabling instructors to guide learners in completing projects and mastering real-world applications. These instructors often hold advanced certifications and have years of experience in their fields. They are selected for their ability to teach complex concepts effectively and engage with a global audience. Simplilearn instructors also collaborate with universities and industry leaders to ensure the curriculum meets professional standards and prepares learners for career advancement.
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Frequently asked questions
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