Influencer Marketing Strategy
Learn to develop and implement effective influencer marketing campaigns for measurable business results.
Learn to develop and implement effective influencer marketing campaigns for measurable business results.
This course provides a comprehensive overview of influencer marketing strategy, covering both strategic planning and tactical implementation. Students will learn how to identify and engage the right influencers, create compelling content, and measure the success of influencer campaigns. The curriculum includes case studies from various B2B, B2C, and nonprofit organizations, demonstrating the versatility of influencer marketing. Topics covered include the two-step flow model of communication, content creation strategies, influencer discovery tools, engagement tactics, and key performance indicators for measuring success. The course emphasizes practical skills, with students learning to use tools like BuzzSumo, Traackr, and DealMaker for influencer identification. By the end of the course, participants will create a pitch deck for a social media influencer strategy, showcasing their ability to develop and present a comprehensive influencer marketing plan.
4.4
(181 ratings)
51,643 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Understand the strategic role of influencer marketing in achieving business goals
Develop content marketing strategies that leverage influencer partnerships
Use tools like BuzzSumo, Traackr, and DealMaker to identify relevant influencers
Implement effective engagement tactics for different types of influencers
Measure the success of influencer campaigns using appropriate KPIs
Calculate the return on marketing investment (ROMI) for influencer programs
Skills you'll gain
This course includes:
7.33 Hours PreRecorded video
12 quizzes,6 peer reviews
Access on Mobile, Tablet, Desktop
FullTime access
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There are 6 modules in this course
This course provides a comprehensive exploration of influencer marketing strategy, combining theoretical frameworks with practical applications. It covers the entire process of planning, implementing, and measuring influencer marketing campaigns. The curriculum is divided into six modules, each focusing on a crucial aspect of influencer marketing. Students learn about the fundamentals of influencer strategy, content marketing for influencers, techniques for identifying the right influencers, engagement tactics, measurement methods, and campaign development. The course emphasizes real-world applications, featuring case studies from various industries and hands-on exercises using industry-standard tools. Participants will gain skills in influencer discovery, content creation, engagement strategies, and performance measurement. The final project involves creating a pitch deck for a social media influencer strategy, allowing students to synthesize their learning into a practical, presentable format.
Influencer Marketing Strategy
Module 1 · 4 Hours to complete
Content Marketing Strategy
Module 2 · 3 Hours to complete
How To Find Influencers
Module 3 · 3 Hours to complete
How To Engage Influencers
Module 4 · 3 Hours to complete
How To Measure Influencer Marketing
Module 5 · 3 Hours to complete
Influencer Campaigns
Module 6 · 3 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Leading Expert in YouTube and Video Marketing
Greg Jarboe is the President and co-founder of SEO-PR, an award-winning content marketing agency renowned for its innovative approach to digital strategy. With a strong focus on YouTube and video marketing, he is the author of YouTube and Video Marketing: An Hour a Day and has contributed to several influential works, including The Art of SEO, Strategic Digital Marketing, Enchantment, and Complete B2B Online Marketing. As an Executive Education Instructor at Rutgers Business School and a faculty member at Market Motive, Greg shares his extensive knowledge in content marketing and optimization strategies. He is also the Editor of The Knowledge Transfer Blog and a contributor to various platforms such as ReelSEO, ClickZ, and The SEM Post. A recognized thought leader, Greg has been named one of 25 successful online marketing gurus by M. Miller in Online Marketing Heroes. He frequently speaks at conferences, sharing insights on how to define and implement successful content strategies on YouTube, from creating engaging videos and channel strategies to optimizing reach and measuring success.
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4.4 course rating
181 ratings
Frequently asked questions
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