Research Methodologies
Master qualitative and quantitative research methods, sampling approaches, and data collection techniques for market research.
Master qualitative and quantitative research methods, sampling approaches, and data collection techniques for market research.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Market Research Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(190 ratings)
18,549 already enrolled
Instructors:
English
Tiếng Việt
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What you'll learn
Master qualitative and quantitative research methods
Develop expertise in sampling design and techniques
Learn primary and secondary data collection approaches
Understand different scaling and measurement techniques
Master online research and ethnographic methods
Skills you'll gain
This course includes:
1.08 Hours PreRecorded video
22 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course explores various research methodologies essential for market research. Students learn both qualitative and quantitative approaches, including focus groups, interviews, surveys, and experimental design. The curriculum covers sampling techniques, data collection methods, and analysis approaches. Through practical examples and assessments, participants develop skills in designing and implementing research studies for market analysis.
Week 1
Module 1 · 4 Hours to complete
Week 2
Module 2 · 4 Hours to complete
Week 3
Module 3 · 4 Hours to complete
Week 4
Module 4 · 5 Hours to complete
Fee Structure
Instructors
Expert in Entrepreneurship and Innovation
Dr. Athanasia Lampraki is an expert in Entrepreneurship and Innovation, holding a PhD in Strategy and Innovation from the University of Bath, UK. Her research emphasizes the management and economics of science, contributing significantly to the fields of organizational learning, employee mobility, and knowledge transfer. Dr. Lampraki has presented her work at various international conferences, including the prestigious Academy of Management Conference, where scholars gather to discuss contemporary issues in management and organizations.
Expert in SME Internationalization and Entrepreneurship
Dr. Evangelia Katsikea holds a PhD from Cardiff Business School in the UK, with research interests primarily focused on SME internationalization, entrepreneurship, technology management, and firm performance. Her scholarly work has been published in several prestigious international journals, including the Journal of the Academy of Marketing Science, Industrial Marketing Management, and the Journal of Business Research. Dr. Katsikea has also presented her research at various international conferences organized by prominent organizations such as the American Marketing Association and the Academy of International Business.
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4.7 course rating
190 ratings
Frequently asked questions
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