Leveraging Design Methods to Identify Business Opportunities
Master design methodologies to uncover business opportunities and solve complex problems in today's VUCA environment.
Master design methodologies to uncover business opportunities and solve complex problems in today's VUCA environment.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Business Innovation and Digital Disruption Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
English
Tiếng Việt
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What you'll learn
Understand design's role and designers' responsibilities in today's VUCA world
Master design frameworks for opportunity identification and problem framing
Apply the Double Diamond methodology across discover, define, develop, and deliver phases
Assess opportunities using risk-value analysis and business model canvas
Develop skills in portfolio selection and opportunity validation
Skills you'll gain
This course includes:
1.3 Hours PreRecorded video
16 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course explores design methods for identifying business opportunities in today's volatile, uncertain, complex, and ambiguous (VUCA) environment. Students learn to apply design frameworks like the Double Diamond methodology and Empathy and Excellence approach to discover and validate business opportunities. The curriculum covers creative problem-solving, design ethics, portfolio selection, and using various canvas tools for business modeling. Through case studies and practical applications, participants develop skills in opportunity assessment, risk evaluation, and crafting distinctive experiences.
Creative Problem Solving: Using Design as a Toolkit
Module 1 · 7 Hours to complete
Calling Skilled Practitioners: The Need as Opportunity Space Grows
Module 2 · 5 Hours to complete
Unpacking the Double Diamond Method
Module 3 · 3 Hours to complete
Validating an Opportunity
Module 4 · 5 Hours to complete
Fee Structure
Instructor
Design Expert at Parsons School of Design
Terry Behan is a design expert at Parsons School of Design, where he utilizes digital, data, and design to address social challenges aligned with the United Nations Development Goals. He is a prominent analyst featured on various podcasts and television programs, discussing design, innovation, and the social impact of technology. As a fellow of the Aspen Global Leadership Network and a board member of the SA Design Foundation, Terry invests in social impact initiatives focused on gender-based violence and digital education. Additionally, he teaches design and innovation modules at GIBS Business School to MBA students and corporate executives. With a BA in Brand Leadership and an MSc in Strategic Design from Parsons, he leverages his global experience across numerous markets to disrupt traditional business models and create innovative solutions for pressing societal issues.
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Frequently asked questions
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