What is Social?
Master the fundamentals of social media marketing strategy, from understanding digital trends to building effective online presence.
Master the fundamentals of social media marketing strategy, from understanding digital trends to building effective online presence.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Social Media Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.6
(4,136 ratings)
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Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Understand current social media trends and developments
Develop effective social media marketing strategies
Build and manage professional social media presence
Create targeted content for specific audiences
Analyze social media data and metrics
Skills you'll gain
This course includes:
2.5 Hours PreRecorded video
4 quizzes, 1 peer review
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course introduces the fundamentals of social media marketing in today's digital world. Students learn to navigate the rapidly evolving social landscape, understand key trends, and develop effective strategies for building online presence. The curriculum covers essential topics including digital transformation, social networks versus communities, content strategy, and real-time social data analysis. Through practical assignments, learners develop their professional social media presence and learn to target valuable audiences.
Introduction to Social Marketing
Module 1 · 1 Hours to complete
Social Trends
Module 2 · 1 Hours to complete
The Business of Social
Module 3 · 2 Hours to complete
Social Overview
Module 4 · 2 Hours to complete
Fee Structure
Instructor
Digital Marketing Expert and Instructor at Northwestern University
Randy Hlavac is a leading expert in digital marketing, social media marketing, and social analytics, currently serving as an instructor at Northwestern University. With over 20 years of experience, he teaches courses on Digital, Social, and Mobile Marketing, as well as Content Curation and Digital Marketing. His book, "Social IMC," provides valuable insights into developing effective social media marketing strategies for businesses of all sizes. In addition to his academic role, Randy is the CEO of Marketing Synergy, Inc., where he consults with various organizations to create profitable digital marketing strategies and social media programs.As a recognized thought leader in his field, Randy has contributed significantly to the marketing landscape through his consulting work and educational initiatives. He is also the creator and "MC" of the Social Media Marketing specialization on Coursera, where he guides learners in mastering digital marketing techniques. His commitment to education and practical application of marketing strategies has made him a respected figure among students and industry professionals alike.
Testimonials
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4.6 course rating
4,136 ratings
Frequently asked questions
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