The Importance of Listening
Master social media analytics and big data insights to enhance your social marketing strategy and prevent crises.
Master social media analytics and big data insights to enhance your social marketing strategy and prevent crises.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Social Media Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(1,621 ratings)
57,824 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Extract and analyze social media big data effectively
Use analytics tools to drive social marketing strategy
Transform data into actionable business insights
Implement real-time monitoring for crisis prevention
Develop data-driven content strategies
Skills you'll gain
This course includes:
3.2 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This course delves deep into social media analytics and big data insights, teaching students how to extract valuable information from social interactions. Through expert instruction and hands-on experience with industry-leading tools, learners master the art of social listening and data analysis. The curriculum covers big data collection, information analysis, and practical application of insights for content strategy and crisis prevention.
Big Data
Module 1 · 2 Hours to complete
Big Information
Module 2 · 1 Hours to complete
Big Insights
Module 3 · 2 Hours to complete
Real-Time in Action
Module 4 · 1 Hours to complete
Fee Structure
Instructor
Digital Marketing Pioneer and Northwestern University Educator
Randy Hlavac combines academic excellence with entrepreneurial leadership as a long-standing instructor at Northwestern University and CEO of Marketing Synergy, Inc. With over 20 years of teaching experience in Digital, Social and Mobile Marketing, he has established himself as a leading authority in digital marketing, social media strategies, and social analytics. His book "Social IMC" has become a valuable resource for companies worldwide seeking to develop effective social media marketing strategies. As the creator and host of Social Media Marketing specialization and a contributor to Content Strategies for Professionals on Coursera, Hlavac continues to shape the digital marketing landscape. Through his consulting firm, Marketing Synergy Inc., he helps organizations develop profitable digital marketing strategies and social media programs, bridging the gap between academic theory and practical business application.
Testimonials
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4.7 course rating
1,621 ratings
Frequently asked questions
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