The Business of Social
Transform your social marketing strategy into a measurable business asset. Learn performance metrics, legal considerations, and management tactics.
Transform your social marketing strategy into a measurable business asset. Learn performance metrics, legal considerations, and management tactics.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Social Media Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(799 ratings)
38,827 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Create social strategies that generate measurable business metrics
Implement security, privacy, and governance in social marketing
Develop performance funnels and key performance indicators
Build and manage sustainable, budgeted social programs
Calculate and justify social marketing ROI
Skills you'll gain
This course includes:
1.8 Hours PreRecorded video
3 quizzes, 1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course focuses on transforming social marketing from an untracked investment into a measurable part of your company's marketing strategy. The curriculum covers legal considerations, performance metrics, and management tactics for social media success. Students learn how to create and measure social strategies that generate business metrics, engage consumers at a 1-to-1 level, and calculate social investments in terms of costs, revenues, profits and ROI.
Legal Considerations
Module 1 · 1 Hours to complete
Metrics
Module 2 · 1 Hours to complete
Performance
Module 3 · 1 Hours to complete
Management
Module 4 · 1 Hours to complete
Fee Structure
Instructor
Digital Marketing Pioneer and Northwestern University Educator
Randy Hlavac combines academic excellence with entrepreneurial leadership as a long-standing instructor at Northwestern University and CEO of Marketing Synergy, Inc. With over 20 years of teaching experience in Digital, Social and Mobile Marketing, he has established himself as a leading authority in digital marketing, social media strategies, and social analytics. His book "Social IMC" has become a valuable resource for companies worldwide seeking to develop effective social media marketing strategies. As the creator and host of Social Media Marketing specialization and a contributor to Content Strategies for Professionals on Coursera, Hlavac continues to shape the digital marketing landscape. Through his consulting firm, Marketing Synergy Inc., he helps organizations develop profitable digital marketing strategies and social media programs, bridging the gap between academic theory and practical business application.
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4.7 course rating
799 ratings
Frequently asked questions
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