Media Relations and Crisis Management
Master essential strategies for media relations and crisis communication, including AI-enhanced approaches for modern PR challenges.
Master essential strategies for media relations and crisis communication, including AI-enhanced approaches for modern PR challenges.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Microsoft Public Relations and Communications Associate Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
English
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What you'll learn
Master crisis communication strategies
Develop media relations skills
Implement AI tools in PR
Create crisis management plans
Manage stakeholder communications
Skills you'll gain
This course includes:
7.7 Hours PreRecorded video
29 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This comprehensive course covers essential aspects of media relations and crisis management. Students learn crisis communication principles, media engagement strategies, and modern AI tools for PR. The curriculum includes practical scenarios, case studies, and hands-on projects to develop effective crisis management skills.
Introduction to Crisis Communication
Module 1 · 6 Hours to complete
Media Engagement Strategies
Module 2 · 8 Hours to complete
Building Media Relations for Crisis Management
Module 3 · 6 Hours to complete
AI for Crisis Management
Module 4 · 5 Hours to complete
Crisis Communication Strategy
Module 5 · 1 Hours to complete
Fee Structure
Instructor
Empowering Individuals and Organizations Through Technology
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Frequently asked questions
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