Finding Great Ideas: Using Creativity to Drive Innovation
Learn proven techniques for generating innovative business ideas through observation, design thinking, and customer discovery methodologies.
Learn proven techniques for generating innovative business ideas through observation, design thinking, and customer discovery methodologies.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full How to Start Your Own Business Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.6
(280 ratings)
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Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Build a resource inventory for assessing market opportunities
Apply design thinking methodology to business innovation
Develop effective customer discovery plans
Evaluate business ideas for market potential
Create minimally viable products for testing
Transform observations into business opportunities
Skills you'll gain
This course includes:
0.63 Hours PreRecorded video
6 peer reviews
Access on Mobile, Tablet, Desktop
FullTime access
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There are 3 modules in this course
This course explores the fundamentals of business idea generation and evaluation. Students learn practical tools and methodologies including observational techniques, design thinking, and customer discovery processes. The curriculum emphasizes hands-on exercises in ideation, brainstorming, and prototype development, teaching students how to identify market opportunities and validate business concepts through customer feedback. The course combines theoretical frameworks with practical applications to help entrepreneurs develop innovative solutions to real market needs.
Ideation: Tools for ideation
Module 1 · 2 Hours to complete
Ideation: Intro to Design Thinking Methodology
Module 2 · 3 Hours to complete
Ideation: Intro to Customer Discovery
Module 3 · 1 Hours to complete
Fee Structure
Instructors
Acclaimed Media Innovator and Director of MSU's Media Sandbox
David Wheeler brings an extraordinary blend of film, television, and gaming industry experience to his role as Director of Media Sandbox at Michigan State University, which he has led since 2013. After graduating with honors from The London Film School, he built an impressive career starting at CBS in Los Angeles, where he worked as a writer, director, and cinematographer in broadcast journalism and television. His pioneering work in interactive entertainment includes directing the video game "11th Hour" in 1995 and creating the groundbreaking interactive movie "Tender Loving Care" featuring John Hurt. His executive positions include Content Director at Vivendi/Universal and Senior Creative Director at Electronic Arts. Throughout his career, he has demonstrated entrepreneurial spirit by founding four successful media companies: Terra Nova Productions in Hollywood, Aftermath Media in Ashland, Digital Circus in Vancouver, and Here And Now Transmedia in Los Angeles. His diverse background spans traditional media, interactive entertainment, and digital innovation, making him a valuable leader in media education.
Marketing Professor and Entrepreneurship Innovation Leader
Dr. Forrest S. Carter serves as an Associate Professor of Marketing at Michigan State University's Eli Broad School of Business and holds the position of Faculty Director for the college's Institute for Entrepreneurship and Innovation. His academic expertise spans marketing research, marketing strategy, and entrepreneurship, with a particular focus on how marketing influences economic development, especially for women and minority entrepreneurs. His research and outreach initiatives concentrate on fostering environments that promote innovation and entrepreneurial success. Beyond academia, he brings practical experience as both a business consultant and small business owner. Through his Coursera courses, including "The Search for Great Ideas," "Structure: Building the Frame for Business Growth," and "Launch Strategy," he shares his extensive knowledge in entrepreneurship and business development. His work demonstrates a strong commitment to creating inclusive business environments and supporting emerging entrepreneurs through practical, research-based approaches
Testimonials
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4.6 course rating
280 ratings
Frequently asked questions
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