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Entrepreneurship 102: Creating Customer Value
Learn to develop products and value propositions that meet customer needs and drive business success.
Learn to develop products and value propositions that meet customer needs and drive business success.
This course, a continuation of MIT's Entrepreneurship 101, shifts focus from identifying customers to creating value for them. It emphasizes the importance of developing products that meet customer needs and building a strong value proposition. Through in-depth case studies across diverse fields such as small business marketing, urban design, language education, healthcare, and business support services, participants will learn how to construct product concepts, satisfy customer needs, establish clear value positioning, and develop competitive advantages. The course explores crucial questions like how customers access products, how products fulfill customer needs, what value products bring to customers, and how to build competitive edge in the market. By the end, students will have a comprehensive understanding of product development, value creation, and competitive strategy in entrepreneurship.
Instructors:
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What you'll learn
Develop skills to create products that effectively meet customer needs
Learn to craft compelling value propositions for your business
Understand how to position your product in competitive markets
Analyze customer access points and product delivery methods
Explore strategies for building and maintaining competitive advantages
Learn to apply entrepreneurial concepts across diverse industries
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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Module Description
This course builds on the foundation of Entrepreneurship 101, focusing on creating value for identified customers. It uses in-depth case studies from diverse fields to illustrate key concepts in product development, value proposition design, and competitive strategy. The curriculum covers how to construct product concepts that meet customer needs, develop clear value positioning, and create sustainable competitive advantages. Throughout the six weeks, students will explore real-world examples in small business marketing, urban design, language education, healthcare, and business support services. The course emphasizes practical application, guiding participants to think critically about how products reach customers, fulfill needs, and create value. By the end, students will have developed skills in product conceptualization, value creation, and strategic market positioning essential for entrepreneurial success.
Fee Structure
Instructor
Pioneering Entrepreneurship Educator Transforming Global Business Education
Bill Aulet serves as the Ethernet Inventors Professor of the Practice at MIT Sloan School of Management and Managing Director of the Martin Trust Center for MIT Entrepreneurship, where he has revolutionized entrepreneurship education since 2009. After earning degrees from Harvard and MIT, he built a 25-year business career at IBM followed by success as a three-time serial entrepreneur, directly raising over $100 million and creating hundreds of millions in shareholder value. His influential book "Disciplined Entrepreneurship" (2013) has been translated into over 20 languages and forms the basis of highly successful MIT edX courses reaching hundreds of thousands of students across 199 countries. His contributions have earned numerous prestigious honors, including the 2021 USASBE Entrepreneurship Educator of the Year award and the 2019 Deshpande Foundation's Outstanding Contributions to Advancing Innovation and Entrepreneurship in Higher Education Award
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.