Social Media & Marketing - Jagdish Sheth
Master digital marketing transformation with focus on social media impact, user-generated content, and modern marketing paradigms.
Master digital marketing transformation with focus on social media impact, user-generated content, and modern marketing paradigms.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full The 4 A's of Marketing with Jagdish Sheth Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
English
Tiếng Việt
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What you'll learn
Understand technology's impact on marketing practices
Master social media marketing strategies
Harness user-generated content effectively
Implement digital advertising techniques
Analyze consumer insights from social media
Skills you'll gain
This course includes:
1.97 Hours PreRecorded video
3 quizzes, 1 peer review
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course explores the transformative impact of digital technology and social media on marketing practices. Led by Professor Jagdish Sheth, the curriculum examines how technology has disrupted traditional marketing approaches, particularly focusing on social media's role in reshaping consumer engagement and brand management. Students learn about the evolution of digital marketing, the power of user-generated content, and the shifting control from marketers to consumers in the social media age.
How Will Technology Shape Marketing (Part 1)
Module 1 · 1 Hours to complete
How Will Technology Shape Marketing (Part 2)
Module 2 · 1 Hours to complete
How Social Media Will Disrupt Marketing (Part 1)
Module 3 · 0 Hours to complete
How Social Media Will Disrupt Marketing (Part 2)
Module 4 · 2 Hours to complete
Fee Structure
Instructor
Renowned Scholar in Marketing and Consumer Behavior
Jagdish N. Sheth is a distinguished academic and thought leader in the field of marketing, currently serving as the Charles H. Kellstadt Professor of Marketing at Emory University’s Goizueta Business School. With a career spanning over six decades, he has made significant contributions to consumer behavior, relationship marketing, and competitive strategy. Dr. Sheth is the founder of the Sheth Leadership Academy and has previously held prestigious positions at institutions such as the University of Southern California and the University of Illinois at Urbana-Champaign. His influential work includes over 300 publications and several acclaimed books, including The Accidental Scholar and The 4 A's of Marketing, which reflect his deep insights into modern marketing challenges. Recognized with numerous awards, including the Padma Bhushan for his contributions to literature and education, Dr. Sheth continues to inspire students and professionals alike through his innovative teaching methods and research initiatives aimed at understanding consumer dynamics in a rapidly changing global marketplace.
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