Creating Global Brands with Jagdish Sheth
Learn to develop and manage successful global brands, understanding cultural differences and international market dynamics for sustainable brand growth.
Learn to develop and manage successful global brands, understanding cultural differences and international market dynamics for sustainable brand growth.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Creating a Differential Competitive Advantage -Jagdish Sheth Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(3,348 ratings)
Instructors:
English
Tiếng Việt
Powered by
What you'll learn
Master strategies for building sustainable international brands
Understand cultural impacts on brand perception
Learn to maintain consistent global brand image
Develop skills for cross-cultural brand management
Implement effective global branding approaches
Skills you'll gain
This course includes:
1.4 Hours PreRecorded video
4 assignments, 1 peer review
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Closed caption
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 2 modules in this course
This comprehensive course explores the essentials of creating and managing global brands. Students learn three key approaches to global branding: Export, "Glocal," and Transnational brands. The curriculum covers how to build sustainable international brands while considering cultural differences, compliance requirements, and global standards. Special emphasis is placed on understanding why some brands succeed domestically but fail internationally, and how to create world-class brands through six key dimensions.
Introduction to Creating a Successful Global Brand
Module 1 · 2 Hours to complete
How Great Companies Build World Class Brands
Module 2 · 2 Hours to complete
Fee Structure
Instructor
Renowned Scholar in Marketing and Consumer Behavior
Jagdish N. Sheth is a distinguished academic and thought leader in the field of marketing, currently serving as the Charles H. Kellstadt Professor of Marketing at Emory University’s Goizueta Business School. With a career spanning over six decades, he has made significant contributions to consumer behavior, relationship marketing, and competitive strategy. Dr. Sheth is the founder of the Sheth Leadership Academy and has previously held prestigious positions at institutions such as the University of Southern California and the University of Illinois at Urbana-Champaign. His influential work includes over 300 publications and several acclaimed books, including The Accidental Scholar and The 4 A's of Marketing, which reflect his deep insights into modern marketing challenges. Recognized with numerous awards, including the Padma Bhushan for his contributions to literature and education, Dr. Sheth continues to inspire students and professionals alike through his innovative teaching methods and research initiatives aimed at understanding consumer dynamics in a rapidly changing global marketplace.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
4.7 course rating
3,348 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.