Branding for Differential Advantage with Jagdish Sheth
Master the art of brand differentiation and learn how to create lasting brand value through strategic positioning, extension, and global market development.
Master the art of brand differentiation and learn how to create lasting brand value through strategic positioning, extension, and global market development.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Creating a Differential Competitive Advantage -Jagdish Sheth Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(3,348 ratings)
Instructors:
English
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What you'll learn
Master the principles of brand differentiation and positioning
Understand how to create and maintain brand value
Learn effective brand extension strategies
Develop skills for global brand management
Master techniques for commodity brand differentiation
Skills you'll gain
This course includes:
3.2 Hours PreRecorded video
10 assignments, 1 peer review
Access on Mobile, Tablet, Desktop
FullTime access
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There are 3 modules in this course
This comprehensive course explores how branding creates value through standardization, quality assurance, and differentiation. Students learn about different types of brands, from full-line generalists to unique specialty brands, and how to leverage branding for competitive advantage. The curriculum covers brand extension strategies, global brand development, and methods to enhance brand value as an intangible asset. Special emphasis is placed on practical applications and real-world case studies.
Introduction to Branding for Differential Advantage
Module 1 · 2 Hours to complete
Branding for Differential Advantage (part 1)
Module 2 · 2 Hours to complete
Do Brands Have Nine Lives?
Module 3 · 3 Hours to complete
Fee Structure
Instructor
Renowned Scholar in Marketing and Consumer Behavior
Jagdish N. Sheth is a distinguished academic and thought leader in the field of marketing, currently serving as the Charles H. Kellstadt Professor of Marketing at Emory University’s Goizueta Business School. With a career spanning over six decades, he has made significant contributions to consumer behavior, relationship marketing, and competitive strategy. Dr. Sheth is the founder of the Sheth Leadership Academy and has previously held prestigious positions at institutions such as the University of Southern California and the University of Illinois at Urbana-Champaign. His influential work includes over 300 publications and several acclaimed books, including The Accidental Scholar and The 4 A's of Marketing, which reflect his deep insights into modern marketing challenges. Recognized with numerous awards, including the Padma Bhushan for his contributions to literature and education, Dr. Sheth continues to inspire students and professionals alike through his innovative teaching methods and research initiatives aimed at understanding consumer dynamics in a rapidly changing global marketplace.
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4.7 course rating
3,348 ratings
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