Sales Fundamentals
Master real estate sales techniques, from lead generation to client relationship building, for aspiring agents.
Master real estate sales techniques, from lead generation to client relationship building, for aspiring agents.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Keller Williams Real Estate Agent Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.9
(16 ratings)
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What you'll learn
Generate and convert leads through multiple methods
Create lasting client relationships and experiences
Develop effective branding and marketing strategies
Build business through referrals and property management
Skills you'll gain
This course includes:
6.5 Hours PreRecorded video
21 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 7 modules in this course
This comprehensive course builds on fundamental real estate concepts, focusing on advanced lead generation and client relationship management. Students learn how to convert leads into business opportunities, create lasting client experiences, and develop effective marketing strategies. The curriculum covers database management, brand development, and property management opportunities. Through practical examples and expert insights, participants develop skills in building and growing a successful real estate business.
Focus Your Lead Generation and Conversion Efforts
Module 1 · 5 Hours to complete
Maximize Your Database
Module 2 · 3 Hours to complete
Create Clients for Life
Module 3 · 5 Hours to complete
Construct Cohesive Branding and Marketing
Module 4 · 4 Hours to complete
Grow Your Business with Relationships
Module 5 · 2 Hours to complete
Grow Your Business with the Rental Opportunity
Module 6 · 3 Hours to complete
Summary and Wrap-Up - Sales Fundamentals
Module 7 · 1 Hours to complete
Fee Structure
Instructors
Regional Director of the North Central Region at Keller Williams
Dennis Russell is the Regional Director for the North Central region at Keller Williams, a position he has held after a successful career in real estate that began in 2010. A graduate of Howard University with a B.S. in Chemistry, Dennis served as a Captain in the Army, flying UH-1 helicopters and C-12 airplanes before transitioning to real estate. He quickly rose to become one of the top five individual agents in his office within 18 months and later took on the role of Team Leader, significantly increasing owner profits by over 900%. As a BOLD Coach, he has launched more than 40 BOLD programs and has developed a MAPS Fast Track course while serving as a KWU Approved Trainer.
Head of Inclusion and Belonging at Keller Williams
Julia Lashay is a prominent figure in the real estate industry with a distinguished 23-year career, serving as a broker, trainer, speaker, author, and advisor. As the Head of Inclusion and Belonging at Keller Williams Realty International, she leads initiatives focused on diversity, equity, and inclusion, implementing innovative strategies to create an inclusive work environment. Licensed in Minnesota and Texas, Julia has educated over 23,000 agents through her industry courses, including "The Agent of Distinction" and "The Color of Real Estate." Her dynamic speaking engagements have earned her recognition at major events like the 2022 REALTOR® Conference & Expo. Additionally, Julia co-hosts the podcast "The Color of Money" and contributes to Inman News, where she shares insights on industry trends while advocating for Black and historically marginalized communities. Her contributions have been acknowledged with multiple awards, including the 2020 Exceptional Service Award and recognition as one of Texas's Top 100 Most Influential People to Watch in 2022.
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4.9 course rating
16 ratings
Frequently asked questions
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