Product Management Essentials: From Concept to Launch
Master the fundamentals of product management in this 3-week course for aspiring and new product managers.
Master the fundamentals of product management in this 3-week course for aspiring and new product managers.
Discover the critical role of a Product Manager and gain essential skills for product development in this comprehensive course. Learn the entire product lifecycle from ideation to commercial success, including market analysis, strategic planning, and go-to-market strategies. Ideal for those new to product management or considering a career switch, this course demystifies the product manager's role and introduces key frameworks like the Adaptive Productizing Process. Develop crucial skills in customer empathy, value proposition creation, and sales enablement. No prior experience required, though familiarity with product or service companies is beneficial.
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What you'll learn
Gain a comprehensive understanding of the product management world
Master the value management journey critical to product lifecycles
Understand and apply the Adaptive Productizing Process for product innovation
Explore the nuances and career track of the Product Manager role
Learn to transform ideas into commercially successful products or solutions
Develop effective value propositions using the value prop canvas framework
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
Module Description
This course provides a comprehensive introduction to product management, covering the entire journey from product conception to market success. The curriculum is designed to demystify the role of a Product Manager, starting with the basics of defining a product and progressing to complex concepts like value management and the Adaptive Productizing Process. Participants will learn essential skills and frameworks for market analysis, strategic planning, product planning, go-to-market strategies, and sales enablement. The course also delves into the business, technology, and customer contexts necessary for effective product management. Key topics include developing value propositions, creating user personas and stories, and mastering customer interviewing techniques. Throughout the course, students will gain insights into the career path of a Product Manager and the skills required to excel in this increasingly important role.
Fee Structure
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