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Product Management Essentials

Master core product management principles, from ideation to launch strategy, in this focused 1-week accelerated training program.

Master core product management principles, from ideation to launch strategy, in this focused 1-week accelerated training program.

Dive into the world of product management with this foundational course from the Institute of Product Leadership. Explore the role of a Product Manager, understand product strategy, and learn key frameworks for market analysis and product innovation. Discover the Adaptive Productizing Process and gain insights into value management throughout a product's lifecycle. Perfect for aspiring product managers or professionals seeking to understand this critical business function.

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Product Management Essentials

This course includes

1 Week

Of Live Classes video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free

What you'll learn

  • Gain a comprehensive understanding of what constitutes a product in today's market

  • Explore the value management journey critical to a product's lifecycle

  • Learn the Adaptive Productizing Process, a key framework for product innovation

  • Understand the role, responsibilities, and career path of a Product Manager

  • Develop skills in market analysis and strategic planning for product development

  • Learn techniques for effective product planning and go-to-market strategies

Skills you'll gain

Product Management
Market Analysis
Strategic Planning
Product Innovation
Value Proposition
Go-to-Market Strategy
Sales Enablement
Consumer Insights

This course includes:

Live video

Chapter-end and course-end quizzes

Access on Mobile, Tablet, Desktop

Limited Access access

Shareable certificate

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Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

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Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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Module Description

This course provides a comprehensive introduction to product management, focusing on its role within technology-driven enterprises. It covers the fundamentals of what a product is and the process of productizing. Students will learn essential skills and frameworks including Market Analysis, Strategic Planning, Product Planning, Go-to-Market strategies, and Sales Enablement. The course emphasizes the importance of understanding consumer insights and building value propositions. It also explores the career path of a Product Manager, highlighting the business, technology, and customer contexts necessary for success in this role. The curriculum is designed to give students a practical understanding of product management, preparing them for real-world applications in various industries.

Fee Structure

Product Management Essentials

This course includes

1 Week

Of Live Classes video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.