Master core product management principles, from ideation to launch strategy, in this focused 1-week accelerated training program.
Master core product management principles, from ideation to launch strategy, in this focused 1-week accelerated training program.
Dive into the world of product management with this foundational course from the Institute of Product Leadership. Explore the role of a Product Manager, understand product strategy, and learn key frameworks for market analysis and product innovation. Discover the Adaptive Productizing Process and gain insights into value management throughout a product's lifecycle. Perfect for aspiring product managers or professionals seeking to understand this critical business function.
English
English
What you'll learn
Gain a comprehensive understanding of what constitutes a product in today's market
Explore the value management journey critical to a product's lifecycle
Learn the Adaptive Productizing Process, a key framework for product innovation
Understand the role, responsibilities, and career path of a Product Manager
Develop skills in market analysis and strategic planning for product development
Learn techniques for effective product planning and go-to-market strategies
Skills you'll gain
This course includes:
Live video
Chapter-end and course-end quizzes
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
Closed caption
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
Module Description
This course provides a comprehensive introduction to product management, focusing on its role within technology-driven enterprises. It covers the fundamentals of what a product is and the process of productizing. Students will learn essential skills and frameworks including Market Analysis, Strategic Planning, Product Planning, Go-to-Market strategies, and Sales Enablement. The course emphasizes the importance of understanding consumer insights and building value propositions. It also explores the career path of a Product Manager, highlighting the business, technology, and customer contexts necessary for success in this role. The curriculum is designed to give students a practical understanding of product management, preparing them for real-world applications in various industries.
Fee Structure
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.