Platform Business Models
Explore platform business models, network effects, and competitive strategies to build and scale successful digital marketplace ecosystems.
Explore platform business models, network effects, and competitive strategies to build and scale successful digital marketplace ecosystems.
This advanced course offers a comprehensive exploration of platform business models, focusing on their unique economics and strategic considerations. Over five weeks, participants will delve into the core concepts of platforms and network economics, distinguishing them from traditional pipeline businesses. The curriculum covers crucial topics such as network effects, platform pricing strategies, and value architecture. Students will learn how platforms mobilize networks, solve "penguin problems," and make critical decisions about openness and proprietary complement engagements. The course also addresses competition within platform ecosystems, including managing oligopolistic markets and regulatory issues. By examining the roles of complementors and ecosystem participants, learners will gain a deep understanding of what drives platform success. This strategic perspective equips business leaders and entrepreneurs with the knowledge to architect and operate successful platform businesses in today's digital economy.
Instructors:
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What you'll learn
Differentiate between conventional and platform business models
Analyze the economics and strategies behind building successful platform firms
Evaluate the role of complementors and ecosystem participants in platform success
Develop strategies for mobilizing networks and solving adoption challenges
Design effective pricing models for platform businesses
Assess trade-offs in platform value architecture, including openness vs. proprietary approaches
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 5 modules in this course
This comprehensive course on platform business models provides a strategic perspective on businesses that operate as platforms, contrasting them with conventional pipeline models. The curriculum is structured into five modules, each focusing on crucial aspects of platform economics and strategy. The first module introduces core concepts of platforms and network economics, laying the foundation for understanding these unique business models. The second module delves deeper into network effects, exploring how platforms mobilize their networks and overcome initial adoption challenges. The third module focuses on pricing decisions in platform businesses, introducing various pricing models and the criteria for their selection. The fourth module examines the value architecture of platform firms, including important trade-offs between openness and proprietary approaches in engaging with complementors. The final module addresses competition within platform ecosystems, covering topics such as managing oligopolistic markets and the regulatory challenges faced by platforms. Throughout the course, learners will gain insights into the specific decisions leaders in platform firms need to make, preparing them to navigate the complexities of platform-based businesses in the modern economy.
Introduction to Platforms and Network Economics
Module 1
Network Effects in Platforms and Ecosystems
Module 2
Platform Pricing Decisions
Module 3
Value Architecture of Platform Firms
Module 4
Competing in Platform Ecosystems
Module 5
Fee Structure
Instructor
2 Courses
Leading Platform Business Strategy Expert and Distinguished Academic at IIM Bangalore
Professor R. Srinivasan is a distinguished faculty member at IIM Bangalore, specializing in platform business models and strategic management. With a doctoral degree from IIM Ahmedabad (1998), where he received the Jawaharlal Nehru Memorial Fund scholarship, Srinivasan brings over two decades of academic excellence to his role. His current research focuses on platform business firms, digital transformation of large corporations, and strategic decision-making in top management teams. As a Professor of Strategy, he teaches platform business models, competitive and corporate strategies, and strategy process research at both postgraduate and doctoral levels. Srinivasan's international academic reach extends to visiting faculty positions at European institutions, notably the Friedrich Alexander University of Erlangen-Nuremberg, where he shares expertise on platform business models and open innovation. His contributions to the field include numerous publications in international journals, case studies on platform strategies and innovation, and significant research presentations at international conferences. Before joining IIMB, he spent eight years at IIM Lucknow, and currently serves as an advisor to firms developing platform-based business models, bridging academic theory with practical business applications.
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