Innovation and International Strategy
Master innovation strategies and global market expansion in this comprehensive course for the 21st-century business landscape.
Master innovation strategies and global market expansion in this comprehensive course for the 21st-century business landscape.
Dive into the world of innovation and international business strategy with this intermediate-level course. Learn how companies can thrive in a rapidly changing global market through continuous innovation and strategic international expansion. Explore key concepts like disruptive innovation, Blue Ocean Strategy, and international market analysis. Gain practical skills in evaluating global opportunities, selecting optimal markets, and developing effective entry strategies. Ideal for professionals seeking to enhance their strategic thinking in today's competitive business environment.
4.8
(18 ratings)
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What you'll learn
Articulate the significance of innovation in the 21st-century competitive landscape
Apply understanding of product life cycle stages to make informed strategic decisions
Explain the concept and theory of disruptive innovation
Propose strategies for incumbents to respond to disruptive changes
Articulate the fundamentals of Blue Ocean Strategy and its core concepts
Demonstrate knowledge of analyzing and selecting international markets
Skills you'll gain
This course includes:
4 Hours PreRecorded video
21 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 6 modules in this course
This comprehensive course equips students with essential skills for navigating the 21st-century competitive landscape. It focuses on two key areas: innovation strategy and international business expansion. In the innovation segment, students explore the technology adoption life cycle, product life cycle, disruptive innovation, and Blue Ocean Strategy. The international strategy portion covers analyzing and evaluating international markets, selecting optimal markets for entry, and developing strategies for global competition. Through a blend of theoretical concepts and practical applications, learners gain the knowledge to drive innovation and successfully expand businesses into international markets.
Innovation Strategy
Module 1 · 7 Hours to complete
Disruptive Innovation
Module 2 · 6 Hours to complete
Blue Ocean Strategy
Module 3 · 7 Hours to complete
Expanding into International Markets
Module 4 · 9 Hours to complete
Competing in International Markets
Module 5 · 6 Hours to complete
Summative Course Assessment
Module 6 · 3 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Director and Professor in Global Marketing
M. Krishna Erramilli is the Director of Graduate Business Programs, Associate Dean, and Professor of Marketing at the Stuart School of Business. With over 30 years of professional experience across North America, Africa, and Asia, he has worked in the industry in India and Nigeria. Additionally, he has taught at various universities in the U.S. and Singapore, bringing a diverse and global perspective to his academic role.
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4.8 course rating
18 ratings
Frequently asked questions
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