Global Marketing: Building Iconic Brands
Master global brand development with cultural insights. Learn market analysis, positioning, and global marketing strategies.
Master global brand development with cultural insights. Learn market analysis, positioning, and global marketing strategies.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Global Challenges in Business Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
(96 ratings)
11,215 already enrolled
Instructors:
English
Tiếng Việt
Powered by
What you'll learn
Develop culturally-focused marketing plans for global markets
Conduct thorough brand audits and cultural equity assessments
Create effective cultural positioning strategies
Integrate global marketing tactics across different markets
Balance standardization and adaptation in marketing strategies
Skills you'll gain
This course includes:
3.6 Hours PreRecorded video
21 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This comprehensive course focuses on building iconic global brands through culturally-focused marketing strategies. Students learn to conduct environmental analysis of new markets, understand cultural consumer preferences, and develop effective global marketing plans. The curriculum covers brand auditing, cultural equity assessment, and the integration of marketing tactics across different markets. Special emphasis is placed on balancing standardization versus adaptation in global marketing strategies, with practical applications through real-world case studies.
Course Orientation
Module 1 · 1 Hours to complete
Key Global Marketing Functions
Module 2 · 3 Hours to complete
The Brand Audit
Module 3 · 2 Hours to complete
Developing a Culturally Focused Marketing Plan
Module 4 · 3 Hours to complete
Integrating the Global Marketing Plan
Module 5 · 3 Hours to complete
Fee Structure
Instructor
Leading Expert in Global Marketing and Cross-Cultural Consumer Behavior
Dr. Carlos J. Torelli serves as Professor of Marketing, Head of the Department of Business Administration, and Anthony J. Petullo Professor of Business Administration at the University of Illinois Urbana-Champaign. His distinguished career combines academic excellence with significant industry experience, including roles as Marketing Vice President at Citibank N.A. and consulting work with ExxonMobil. After earning his PhD in Business Administration from UIUC in 2007, he has established himself as a leading authority in global branding, cross-cultural consumer behavior, and persuasion. His research, cited over 2,700 times, has been published in prestigious journals including the Journal of Consumer Research and Journal of Marketing. He is the author of influential books including "Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization." His work on cultural factors in consumer behavior and brand management has earned him significant recognition in the field, while his leadership roles include serving as Executive Director of Executive Education (2017-2020) and Center for Professional Responsibility faculty fellow (2016-2019). His academic journey includes degrees from Andres Bello Catholic University (BE), Simon Bolivar University (MBE), and Marquette University (MBA), bringing a truly global perspective to his research and teaching.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
4.8 course rating
96 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.