Developing a Winning Marketing Strategy
Master essential marketing concepts, from consumer behavior to brand strategy. Learn to create effective marketing plans.
Master essential marketing concepts, from consumer behavior to brand strategy. Learn to create effective marketing plans.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Value Chain Management Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
(1,697 ratings)
54,452 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Define marketing and explain value creation
Develop effective market segmentation strategies
Create strong brand positioning and extensions
Analyze consumer behavior patterns
Design comprehensive marketing plans
Skills you'll gain
This course includes:
7.3 Hours PreRecorded video
14 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This comprehensive marketing course teaches students how businesses create value for customers through effective marketing strategies. The curriculum covers major elements of the marketing mix, including product policy, distribution channels, communication, and pricing. Students learn to analyze consumer behavior, develop marketing plans, and understand brand management. The course emphasizes practical applications through case studies and real-world examples.
Course Orientation
Module 1 · 1 Hours to complete
The Marketing Process
Module 2 · 2 Hours to complete
Segmentation Targeting Positioning
Module 3 · 3 Hours to complete
The Power of Branding
Module 4 · 2 Hours to complete
Influencing Consumer Behavior; The Marketing Plan
Module 5 · 6 Hours to complete
Fee Structure
Instructor
Academic Director, Assistant Professor of Business Administration
Hayden Noel is a Clinical Associate Professor of Business Administration at the University of Illinois, where he has been part of the faculty since 2007. He has progressed through various academic roles, starting as a visiting assistant professor and advancing to his current position in 2019. Dr. Noel specializes in consumer information processing and memory, with a notable record of teaching excellence recognized through multiple awards, including being named Professor of the Year for various programs. He earned his Ph.D. in Marketing from the University of Florida in 2002 and currently serves as the Director of Residential MBA Programs and Gies Case Development Coordinator, while also facilitating diversity, equity, and inclusion initiatives. His research contributions include numerous publications in prominent journals, focusing on advertising effectiveness and consumer behavior.
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4.8 course rating
1,697 ratings
Frequently asked questions
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