Developing a Marketing Mix for Growth
Master marketing mix fundamentals: product strategy, distribution channels, pricing models, and promotional tactics for business growth.
Master marketing mix fundamentals: product strategy, distribution channels, pricing models, and promotional tactics for business growth.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Value Chain Management Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
(713 ratings)
32,221 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Define and implement effective marketing mix strategies
Develop comprehensive product and service strategies
Design efficient distribution channel systems
Create pricing strategies that capture value
Implement integrated marketing communications plans
Evaluate and optimize advertising effectiveness
Skills you'll gain
This course includes:
4.7 Hours PreRecorded video
23 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This comprehensive course explores how businesses create value through effective marketing mix strategies. Students learn to develop and implement product policies, design distribution channels, create communication strategies, and set optimal pricing. Through practical examples and case studies, the course covers both B2B and B2C marketing concepts, including service marketing, product lifecycle management, and integrated marketing communications. The curriculum emphasizes hands-on learning with real-world applications of marketing principles.
Course Orientation
Module 1 · 1 Hours to complete
Creating Value (Product)
Module 2 · 1 Hours to complete
Delivering Value (Place)
Module 3 · 2 Hours to complete
Capturing Value (Pricing)
Module 4 · 2 Hours to complete
Communicating Value (Promotion)
Module 5 · 4 Hours to complete
Fee Structure
Instructor
Academic Director, Assistant Professor of Business Administration
Hayden Noel is a Clinical Associate Professor of Business Administration at the University of Illinois, where he has been part of the faculty since 2007. He has progressed through various academic roles, starting as a visiting assistant professor and advancing to his current position in 2019. Dr. Noel specializes in consumer information processing and memory, with a notable record of teaching excellence recognized through multiple awards, including being named Professor of the Year for various programs. He earned his Ph.D. in Marketing from the University of Florida in 2002 and currently serves as the Director of Residential MBA Programs and Gies Case Development Coordinator, while also facilitating diversity, equity, and inclusion initiatives. His research contributions include numerous publications in prominent journals, focusing on advertising effectiveness and consumer behavior.
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4.8 course rating
713 ratings
Frequently asked questions
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