Master technology management fundamentals, from problem discovery to product development and commercialization, using structured frameworks and practical tools.
Master technology management fundamentals, from problem discovery to product development and commercialization, using structured frameworks and practical tools.
This comprehensive course teaches the principles of 'Disciplined Innovation' for successful technology management and commercialization. Students learn practical frameworks including the '8C Problem Discovery Framework' for identifying market needs, the '8P Product Development Framework' for creating solutions, and the 'WIMF - Winning in Market Framework' for successful product launches. The course covers technology assessment, commercialization strategies, and innovation leadership, providing hands-on tools for entrepreneurs, brand managers, and researchers to drive successful technology initiatives.
Instructors:
English
What you'll learn
Identify real-world problems using the 8C Problem Discovery Framework
Develop successful products with the 8P Product Development Framework
Create effective go-to-market strategies using WIMF
Assess and commercialize technology systematically
Lead innovation processes with balanced scorecards
Drive disciplined innovation in corporate settings
Skills you'll gain
This course includes:
345 Minutes PreRecorded video
9 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 3 modules in this course
This course provides a structured approach to technology management through three comprehensive modules. It begins with problem discovery and product development frameworks, progresses to market strategy and technology assessment, and concludes with commercialization and innovation leadership. The curriculum emphasizes practical applications through frameworks and assessment scorecards that can be directly applied in real-world business environments.
Problem Discovery and Product Development
Module 1 · 6 Hours to complete
Winning in Market Framework and Technology Assessment
Module 2 · 4 Hours to complete
Leading the Commercialization Process, and Technology, Innovation and Leadership Framework
Module 3 · 8 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructors
Distinguished Professor of Practice and Entrepreneurship Expert at IIT Bombay
Devdip Purkayastha serves as Professor of Practice at the Desai Sethi School of Entrepreneurship (DSSE) at IIT Bombay, bringing over three decades of executive leadership experience from global corporations. His impressive corporate career includes senior roles as President & CEO at CHEP India, Vice President at DHL Express South Asia, and Divisional Manager at P&G Asia. His academic credentials include a B.Tech from IIT Kharagpur, an MBA from IIM Calcutta, and executive education from The Wharton School. At DSSE, he focuses on developing the next generation of entrepreneurs through teaching entrepreneurship courses, conducting workshops, and mentoring startup teams. His work has contributed to DSSE's impressive track record of training over 3,800 students, mentoring 900 students, and helping launch more than 80 startups. He previously served as President & CEO of Enactus India and has received numerous accolades including the CEO of the Year award and recognition as an Evangelist of the Year in the logistics and supply chain sector.
Distinguished Technology Management Expert and Intellectual Property Leader
Raj Hirwani brings over four decades of expertise in Research, Technology, and IP Management to his role as Adjunct Professor at IIT Bombay. His academic credentials include a Bachelor's degree in Chemical Technology from UDCT and a Ph.D. in Technology Management from IIT Bombay, enhanced by prestigious fellowships including a Fulbright Scholarship and the Hubert Humphrey Fellowship in Technology Policy and Management. His distinguished career includes serving as Head of IP Directorate at CSIR and Director of CSIR's Unit for R&D of Information Products, where he pioneered patent analytics services in India. His international influence extends to roles as a World Bank Consultant for strengthening R&D institutions in China and Indonesia, and membership on the UNCTAD panel. As President of the Licensing Executive Society India and a member of various CSIR and government committees, he has shaped national policy in technology management and intellectual property rights. His contributions have been recognized through numerous national awards and honors, establishing him as a leading authority in technology management and IP strategy.
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