Introduction to Business Management : Winning Externally
Master external business operations from market research and marketing to sales and customer service, focusing on building market success.
Master external business operations from market research and marketing to sales and customer service, focusing on building market success.
This comprehensive course covers how successful companies operate externally to build strong market positions and achieve profitable growth. Through four detailed modules, students learn essential skills in market research, value-based marketing, sales strategies, and customer service management. The curriculum integrates practical knowledge of customer segmentation, brand development, distribution networks, and supply chain optimization. Designed for students, emerging leaders, and entrepreneurs, the course provides hands-on experience in analyzing markets, developing marketing strategies, and managing customer relationships.
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What you'll learn
Craft effective market research and customer segmentation strategies
Develop value-based marketing and communication plans
Optimize sales channels and distribution networks
Master B2B and B2C selling techniques
Streamline supply chain and logistics operations
Enhance customer service management practices
Skills you'll gain
This course includes:
399 Minutes PreRecorded video
12 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
The course provides a comprehensive understanding of external business operations through four interconnected modules. Starting with market research and customer segmentation, it progresses through value-based marketing and communication strategies, explores sales channels and distribution networks, and concludes with customer service and supply chain management. Each module combines theoretical frameworks with practical applications, ensuring students develop both strategic understanding and tactical skills.
Market Research, Customers & Segments
Module 1 · 5 Hours to complete
Value Based Marketing & Marketing Communication
Module 2 · 4 Hours to complete
Sales Channels & Distribution, B2B & B2C Selling
Module 3 · 4 Hours to complete
Customer Service Management, Supply Chain & Logistics
Module 4 · 6 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Distinguished Professor of Practice and Entrepreneurship Expert at IIT Bombay
Devdip Purkayastha serves as Professor of Practice at the Desai Sethi School of Entrepreneurship (DSSE) at IIT Bombay, bringing over three decades of executive leadership experience from global corporations. His impressive corporate career includes senior roles as President & CEO at CHEP India, Vice President at DHL Express South Asia, and Divisional Manager at P&G Asia. His academic credentials include a B.Tech from IIT Kharagpur, an MBA from IIM Calcutta, and executive education from The Wharton School. At DSSE, he focuses on developing the next generation of entrepreneurs through teaching entrepreneurship courses, conducting workshops, and mentoring startup teams. His work has contributed to DSSE's impressive track record of training over 3,800 students, mentoring 900 students, and helping launch more than 80 startups. He previously served as President & CEO of Enactus India and has received numerous accolades including the CEO of the Year award and recognition as an Evangelist of the Year in the logistics and supply chain sector.
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