Marketing: Customer Needs and Wants
Master effective marketing strategies by understanding customer behavior, market segmentation, and brand building.
Master effective marketing strategies by understanding customer behavior, market segmentation, and brand building.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Foundations of Management Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.4
(456 ratings)
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English
پښتو, বাংলা, اردو, 2 more
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What you'll learn
Understand customer behavior
Develop marketing strategies
Build strong brands
Design pricing strategies
Create communication plans
Skills you'll gain
This course includes:
4.3 Hours PreRecorded video
4 quizzes
Access on Mobile, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course explores marketing fundamentals including customer analysis, market segmentation, branding, pricing strategies, and communication planning. Students learn to develop effective marketing strategies and build strong brands.
Course Overview & Week 1
Module 1 · 2 Hours to complete
Week 2: Product, Pricing & Channel Design
Module 2 · 2 Hours to complete
Week 3: Building Strong Brands
Module 3 · 1 Hours to complete
Week 4: Communication Strategy
Module 4 · 3 Hours to complete
Fee Structure
Instructor
Senior Marketing and Business Management Expert at IESE Business School
Mario Capizzani serves as a Senior Lecturer in the Department of Business Management at IESE Business School, where he has established himself as a versatile educator and researcher. His teaching portfolio spans multiple programs, including executive education, MBA, and Global Executive MBA programs. He holds key academic leadership positions as the co-director of the Executive Development Program (PDD) and directs several international Custom Programs. His research has gained recognition through publications in leading academic journals, including the Journal of Retailing and the Journal of the Association for Consumer Research
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4.4 course rating
456 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.