Strategy Fundamentals: Core Business Concepts
Master core strategic concepts and tools to drive competitive advantage in this IE Business School course.
Master core strategic concepts and tools to drive competitive advantage in this IE Business School course.
This course from IE Business School provides a comprehensive introduction to the foundations of business strategy. It covers key economic principles underlying firm and market behavior, and explores both external and internal perspectives on competitive advantage. The curriculum includes Porter's Five Forces model, the resource-based view of the firm, industry evolution, and value chain analysis. Students learn to integrate these perspectives for a holistic understanding of competitive advantage. The course emphasizes practical application through case studies, including analyses of major companies like Walmart and Tesla. Designed for beginners with some business experience, it equips learners with essential strategic thinking skills applicable across various business contexts.
4.8
(141 ratings)
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What you'll learn
Understand the economic foundations of strategy and value creation
Master Porter's Five Forces model for analyzing industry attractiveness
Apply the resource-based view to identify and leverage internal competitive advantages
Analyze industry evolution and its impact on competitive dynamics
Understand and apply concepts of economies of scale and learning curves
Conduct value chain analysis to identify sources of competitive advantage
Skills you'll gain
This course includes:
2.3 Hours PreRecorded video
1 quiz,11 assignments
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FullTime access
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There are 4 modules in this course
This course offers a comprehensive exploration of the fundamental concepts and tools of business strategy. It begins with an introduction to economic principles that underpin strategic thinking, including concepts of rent, monopoly, and perfect competition. The curriculum then delves into external analysis tools, focusing on Porter's Five Forces model and its application in understanding industry dynamics. Students learn about internal strategic perspectives through the resource-based view of the firm, exploring how companies can leverage their unique resources and capabilities for competitive advantage. The course covers important concepts such as economies of scale, industry evolution, and learning curves. It also includes practical applications through case studies of major companies like Walmart and Tesla. The final module integrates external and internal perspectives, providing a holistic view of competitive advantage. Throughout the course, students engage with multimedia tutorials, case studies, and practice questions to reinforce their learning and apply concepts to real-world scenarios.
Strategy and Value Creation
Module 1 · 1 Hours to complete
Competitive Advantage – The External Perspective
Module 2 · 2 Hours to complete
Competitive Advantage - The Internal Perspective
Module 3 · 3 Hours to complete
Competitive Advantage – The Holistic View
Module 4 · 48 Minutes to complete
Fee Structure
Payment options
Financial Aid
Instructor
Expert in Strategy and Corporate Value
Professor Carl Kock teaches the Strategy course in the IE Business Essentials MasterTrack Certificate. With over 20 years of teaching experience and extensive corporate experience, his work focuses on identifying the fundamental drivers of value within companies. He combines a traditional research stream on the governance of large firms with a keen interest in corporate environmental management. Professor Kock holds a PhD in Management, an MSc in Management from Wharton, and a Diploma in Business Administration from Philipps Universität Marburg.
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4.8 course rating
141 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.