Network Externalities in Digital Economy

This course provides a comprehensive introduction to network externalities and their significant role in shaping the digital economy and communication technology. Students will learn how network effects are crucial for internet-based business models and their potential to create unicorn businesses that attract massive investments. The curriculum covers various aspects of network externalities, including network races, platform markets, complementary products, and the sharing economy. Through real-world examples and expert interviews, learners will gain insights into how these concepts apply to modern business strategies, particularly in areas like new forms of mobility. The course also explores two-sided markets and helps students identify meaningful sharing models in the digital landscape.