Marketing Strategy Capstone Project
Develop a comprehensive marketing strategy through hands-on project work analyzing Hotel Ipsum case study. Perfect for aspiring marketing professionals.
Develop a comprehensive marketing strategy through hands-on project work analyzing Hotel Ipsum case study. Perfect for aspiring marketing professionals.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing Strategy Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(96 ratings)
7,322 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
Powered by
What you'll learn
Conduct comprehensive market analysis and research
Develop effective marketing strategies and positioning
Create detailed marketing mix implementation plans
Analyze consumer behavior and market trends
Evaluate ROI and expected results
Skills you'll gain
This course includes:
2.5 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This capstone project course focuses on applying marketing strategy concepts through a real-world case study of Hotel Ipsum. Students analyze market conditions, develop marketing strategies, and create implementation plans while considering consumer behavior, market research, and ROI objectives. The course combines theoretical review with practical application through quizzes, peer reviews, and discussion forums.
Introduction to the Capstone and Hotel Ipsum
Module 1 · 2 Hours to complete
Conducting market analysis through understanding market research and consumer behavior
Module 2 · 6 Hours to complete
Developing a marketing strategy through positioning
Module 3 · 7 Hours to complete
Adapting the marketing mix to your strategy
Module 4 · 8 Hours to complete
Expected Results and implementation of your marketing plan
Module 5 · 5 Hours to complete
Fee Structure
Instructor
Expert in Strategic Marketing and Associate Professor at IE Business School
Ramon Diaz-Bernardo is an Associate Professor of Marketing at IE Business School, where he has been a faculty member for over 12 years. He holds a degree in Engineering from Universidad de Oviedo, an MSc in Engineering from the University of Nottingham, an MBA from ESDEN Business School, and a Ph.D. in Business Administration from IESE Business School. His expertise lies in strategic marketing, and he is actively involved in international executive education, teaching at prestigious institutions such as Cornell University and Reykjavik University. Additionally, he serves as the Director of the IE-Travel Club Loyalty Research Centre, focusing on customer loyalty in tourism.Professor Diaz-Bernardo's research interests encompass services marketing, particularly within the tourism sector, where he consults for organizations like the United Nations World Tourism Organization. He teaches various marketing courses at IE Business School and contributes to the academic community through his involvement with the Academy of Marketing and the American Marketing Association. His extensive experience and international collaborations make him a prominent figure in the field of marketing education and research.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
4.7 course rating
96 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.