The Marketing Plan
Master the art of crafting detailed marketing plans that include thorough analysis, strategic approaches, and measurable metrics for success.
Master the art of crafting detailed marketing plans that include thorough analysis, strategic approaches, and measurable metrics for success.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing Strategy Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.6
(444 ratings)
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English
پښتو, বাংলা, اردو, 5 more
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What you'll learn
Conduct thorough market analysis and set objectives
Develop effective marketing strategies and segmentation
Implement comprehensive marketing mix tactics
Create measurable performance metrics and budgets
Build complete, professional marketing plans
Skills you'll gain
This course includes:
4 Hours PreRecorded video
4 peer-reviewed assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course teaches students how to create professional marketing plans by focusing on four crucial stages: analysis, marketing strategy, marketing mix implementation, and expected results. Through a combination of theoretical frameworks and practical assignments, students learn to conduct market analysis, set objectives, develop strategies, and create measurable metrics. The curriculum includes real-world case studies, expert interviews, and hands-on projects where students develop their own marketing plans.
Analysis
Module 1 · 4 Hours to complete
Marketing Strategy
Module 2 · 5 Hours to complete
Marketing Mix Implementation
Module 3 · 3 Hours to complete
Expected Results
Module 4 · 3 Hours to complete
Fee Structure
Instructor
Expert in Strategic Marketing and Associate Professor at IE Business School
Ramon Diaz-Bernardo is an Associate Professor of Marketing at IE Business School, where he has been a faculty member for over 12 years. He holds a degree in Engineering from Universidad de Oviedo, an MSc in Engineering from the University of Nottingham, an MBA from ESDEN Business School, and a Ph.D. in Business Administration from IESE Business School. His expertise lies in strategic marketing, and he is actively involved in international executive education, teaching at prestigious institutions such as Cornell University and Reykjavik University. Additionally, he serves as the Director of the IE-Travel Club Loyalty Research Centre, focusing on customer loyalty in tourism.Professor Diaz-Bernardo's research interests encompass services marketing, particularly within the tourism sector, where he consults for organizations like the United Nations World Tourism Organization. He teaches various marketing courses at IE Business School and contributes to the academic community through his involvement with the Academy of Marketing and the American Marketing Association. His extensive experience and international collaborations make him a prominent figure in the field of marketing education and research.
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4.6 course rating
444 ratings
Frequently asked questions
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