Discover how to develop and implement a comprehensive marketing strategy, from analyzing your market to executing and tracking your success.
Discover how to develop and implement a comprehensive marketing strategy, from analyzing your market to executing and tracking your success.
Discover the essentials of marketing management in this concise course. Learn how to develop a structured marketing plan, from understanding market dynamics to executing and tracking marketing initiatives. This course covers the entire marketing management process, equipping you with skills to analyze consumer behavior, create effective strategies, and measure marketing success. Ideal for beginners and professionals looking to enhance their marketing acumen, this course provides a solid foundation in crafting impactful marketing plans for business growth.
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What you'll learn
Understand the core components of the marketing management process
Develop a structured approach to creating a comprehensive marketing plan
Learn techniques for effective market and consumer behavior analysis
Create strategic marketing objectives aligned with business goals
Design and implement targeted marketing initiatives
Understand key performance indicators for measuring marketing success
Skills you'll gain
This course includes:
19 Minutes PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There is 1 module in this course
This course provides a comprehensive introduction to the fundamentals of marketing management, focusing on the structure and development of an effective marketing plan. Students will learn the key components of the marketing management process, from initial market analysis to strategy formulation and implementation. The curriculum covers essential topics such as understanding consumer behavior, creating value propositions, and measuring marketing performance. Through a combination of video lectures and practical assignments, learners will gain hands-on experience in crafting a strategic marketing plan. The course emphasizes the importance of aligning marketing initiatives with overall business objectives and provides insights into tracking and optimizing marketing outcomes for sustainable business growth.
Marketing Management Essentials:The Marketing Plan Structure
Module 1 · 54 Minutes to complete
Fee Structure
Payment options
Financial Aid
Instructor
Marketing Expert and Instructor at IE Business School
Dushinka Karani is an accomplished marketing professional and instructor at IE Business School, where she teaches several online courses on platforms like Coursera, including "Marketing Management Essentials" and "Market Research Essentials." With over 20 years of experience in developing marketing strategies, she has held significant positions such as Global Marketing Director at FundingBox, where she aids Deep Tech startups in their digital transformation efforts. Karani's expertise spans various areas, including digital marketing, innovation, and sales, and she has a strong background in both academic and corporate settings. Her contributions to the field of marketing are complemented by her role as a coordinator for marketing fundamentals at IE University, where she focuses on preparing future leaders in the industry.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.