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Marketing Management Essentials:The Marketing Plan Structure

Discover how to develop and implement a comprehensive marketing strategy, from analyzing your market to executing and tracking your success.

Discover how to develop and implement a comprehensive marketing strategy, from analyzing your market to executing and tracking your success.

Discover the essentials of marketing management in this concise course. Learn how to develop a structured marketing plan, from understanding market dynamics to executing and tracking marketing initiatives. This course covers the entire marketing management process, equipping you with skills to analyze consumer behavior, create effective strategies, and measure marketing success. Ideal for beginners and professionals looking to enhance their marketing acumen, this course provides a solid foundation in crafting impactful marketing plans for business growth.

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Marketing Management Essentials:The Marketing Plan Structure

This course includes

1 Hour

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

2,435

What you'll learn

  • Understand the core components of the marketing management process

  • Develop a structured approach to creating a comprehensive marketing plan

  • Learn techniques for effective market and consumer behavior analysis

  • Create strategic marketing objectives aligned with business goals

  • Design and implement targeted marketing initiatives

  • Understand key performance indicators for measuring marketing success

Skills you'll gain

Marketing
Marketing Concepts
Strategic Planning
Consumer Behavior
Market Analysis
Brand Management
Performance Metrics
Digital Marketing

This course includes:

19 Minutes PreRecorded video

1 assignment

Access on Mobile, Tablet, Desktop

FullTime access

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Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There is 1 module in this course

This course provides a comprehensive introduction to the fundamentals of marketing management, focusing on the structure and development of an effective marketing plan. Students will learn the key components of the marketing management process, from initial market analysis to strategy formulation and implementation. The curriculum covers essential topics such as understanding consumer behavior, creating value propositions, and measuring marketing performance. Through a combination of video lectures and practical assignments, learners will gain hands-on experience in crafting a strategic marketing plan. The course emphasizes the importance of aligning marketing initiatives with overall business objectives and provides insights into tracking and optimizing marketing outcomes for sustainable business growth.

Marketing Management Essentials:The Marketing Plan Structure

Module 1 · 54 Minutes to complete

Fee Structure

Payment options

Financial Aid

Instructor

Dushinka Karani
Dushinka Karani

503 Students

8 Courses

Marketing Expert and Instructor at IE Business School

Dushinka Karani is an accomplished marketing professional and instructor at IE Business School, where she teaches several online courses on platforms like Coursera, including "Marketing Management Essentials" and "Market Research Essentials." With over 20 years of experience in developing marketing strategies, she has held significant positions such as Global Marketing Director at FundingBox, where she aids Deep Tech startups in their digital transformation efforts. Karani's expertise spans various areas, including digital marketing, innovation, and sales, and she has a strong background in both academic and corporate settings. Her contributions to the field of marketing are complemented by her role as a coordinator for marketing fundamentals at IE University, where she focuses on preparing future leaders in the industry.

Marketing Management Essentials:The Marketing Plan Structure

This course includes

1 Hour

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

2,435

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.