Diversification in Corporate Strategy
Learn strategic diversification in business: Analyze value chains, evaluate expansion strategies, and manage risks.
Learn strategic diversification in business: Analyze value chains, evaluate expansion strategies, and manage risks.
Explore the critical aspects of corporate diversification in this concise course. Gain insights into the strategic decisions surrounding business engagement and market expansion. Learn to evaluate the benefits and risks of diversification, understand value chain dynamics, and develop effective strategies for portfolio expansion. This course equips you with essential knowledge to make informed decisions about diversifying your business, balancing growth opportunities with potential challenges. Ideal for business professionals and aspiring strategists looking to enhance their understanding of corporate strategy and market positioning.
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What you'll learn
Understand the strategic importance and implications of corporate diversification
Analyze the elements of a value chain to identify potential areas for expansion
Evaluate various market expansion strategies and their applicability
Assess the benefits and risks associated with diversification
Learn to identify and leverage synergies across different business units
Understand the concept of risk diversification in a corporate context
Skills you'll gain
This course includes:
29 Minutes PreRecorded video
1 assignment
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FullTime access
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There is 1 module in this course
This course provides a comprehensive introduction to the strategic aspects of corporate diversification. Students will explore the fundamental decisions businesses face regarding which markets to enter and how to expand their portfolio. The curriculum covers key topics such as the benefits and risks of diversification, value chain analysis, and effective market expansion strategies. Through a combination of video lectures and practical assignments, learners will gain insights into balancing growth opportunities with potential challenges in diversification. The course emphasizes the importance of strategic planning in diversifying business portfolios and provides tools for evaluating and implementing successful diversification strategies.
Diversification in Corporate Strategy
Module 1 · 59 Minutes to complete
Fee Structure
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Instructor
Expert in Strategy and Corporate Value
Professor Carl Kock teaches the Strategy course in the IE Business Essentials MasterTrack Certificate. With over 20 years of teaching experience and extensive corporate experience, his work focuses on identifying the fundamental drivers of value within companies. He combines a traditional research stream on the governance of large firms with a keen interest in corporate environmental management. Professor Kock holds a PhD in Management, an MSc in Management from Wharton, and a Diploma in Business Administration from Philipps Universität Marburg.
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