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Channel Management and Retailing

Master distribution strategies and retail management to thrive in modern business, focusing on effective methods for reaching consumers.

Master distribution strategies and retail management to thrive in modern business, focusing on effective methods for reaching consumers.

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing Mix Implementation Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

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پښتو, বাংলা, اردو, 3 more

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Channel Management and Retailing

This course includes

10 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free course

What you'll learn

  • Design and manage effective distribution channels

  • Implement successful retail strategies

  • Develop omnichannel distribution approaches

  • Understand global retail expansion strategies

  • Master modern retail technologies

Skills you'll gain

Distribution Strategy
Trade Marketing
Retail Management
Channel Design
Omnichannel Strategy
Supply Chain
Franchise Management
E-commerce
Global Retail
Market Entry

This course includes:

3.4 Hours PreRecorded video

4 quizzes

Access on Mobile, Tablet, Desktop

FullTime access

Shareable certificate

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

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Certificate

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There are 4 modules in this course

This comprehensive course explores modern distribution channel management and retail strategies. Students learn essential concepts including channel design, trade marketing, omnichannel retailing, and global expansion strategies. The curriculum covers key trends in retail technology, e-commerce, and supply chain management. Through expert interviews and real-world case studies, participants gain practical knowledge in managing distribution networks and retail operations.

Distribution Channel Planning and Management: Why are They so Important?

Module 1 · 1 Hours to complete

Distribution Channels and Their Evolving Landscape

Module 2 · 2 Hours to complete

The Retail Strategy and Marketing Mix

Module 3 · 2 Hours to complete

Retailing Without Frontiers: New Trends in Retailing

Module 4 · 4 Hours to complete

Fee Structure

Instructor

Maria Teresa Aranzabal
Maria Teresa Aranzabal

4.5 rating

166 Reviews

93,196 Students

6 Courses

A Leader in Retail Strategy and Education

Professor Aranzábal is currently acting as Associate Professor at the IE Business School. She has significant professional experience at a senior executive level in international expansion and operational business launch, as well as in brand development and strategic planning. In the last years, she has worked as a top management retail consultant advising fashion companies on business management, and has assisted private equity funds appraising retail investment opportunities. She has also worked as retail consultant at McKinsey & Co. and in mergers and acquisitions at Goldman Sachs. In addition, she was Deputy General Manager of Springfield, International Director and Marketing Director of Grupo Cortefiel. She holds an MBA from the Wharton Business School, University of Pennsylvania (US) and she graduated in Economics and Business Administration from the University Pontificia Comillas (Spain). Academic Background MBA, Wharton Business School, University of Pennsylvania, Philadelphia, (US). Double specialty in Strategic Planning and Finance. Bachelor in Business Administration, Universidad Pontificia Comillas, ICADE E-2, Madrid (Spain). Professional Background • Partner, Alir Fashion Retail Advisor, México and Spain, 2005-Present • Business Partner, M&E Retail Advisors, Spain, 2009-2014 • Retail Expert Advisor, Advent International, Spain, 2005-2007 • Commercial General Manager, KA International, Spain, 2004 • Grupo Cortefiel, Spain, 1992-2003 • Deputy General Manager, Springfield, 2001-2003 • Marketing, Strategy and International Expansion Director, Springfield, 1999-2000 • International Expansion and Franchise Director, Springfield, 1997-1998 • Assistant to the CEO and International Expansion Director, Grupo Cortefiel, 1994-1997 • Marketing Director, Grupo Cortefiel, 1992-1993 • Senior Associate, Mckinsey & Co, Spain and Argentina, 1990-1992 • Summer Associate in Mergers & Acquisitions, Goldman Sachs, London (UK), 1989 • International Banking Analyst, Irving Trust, New York (USA), 1986-1987 Other areas of collaboration, NGOs • Board member, Family Business Chair, Deusto University, San Sebastian (Spain), 1998-Present • Board member, Fundación Novia Salcedo, Bilbao (Spain), 2013-Present • Executive Member, Rotary Club, Madrid, 2014-Present

Channel Management and Retailing

This course includes

10 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free course

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

4.5 course rating

1,097 ratings

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.