Product Management: An Introduction
Launch your PM career! Learn essential product management concepts, roles & skills. Master the product lifecycle from ideation to launch.
Launch your PM career! Learn essential product management concepts, roles & skills. Master the product lifecycle from ideation to launch.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full IBM Product Manager Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.6
(274 ratings)
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What you'll learn
Understand product management roles and responsibilities
Master the product management lifecycle and key deliverables
Learn value creation and portfolio management concepts
Develop critical thinking and business acumen
Explore product management career opportunities
Skills you'll gain
This course includes:
3.5 Hours PreRecorded video
11 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This comprehensive course introduces the fundamentals of product management, covering essential concepts, roles, and responsibilities. Students learn about the product lifecycle, value creation, portfolio management, and the intersection with project management. The curriculum includes hands-on labs, real-world scenarios, and expert perspectives on critical skills and industry best practices. The course also explores career opportunities and professional certifications in product management.
Product Manager Profession Overview
Module 1 · 2 Hours to complete
The Product Lifecycle and the Product Manager
Module 2 · 3 Hours to complete
Product Management Fundamentals
Module 3 · 2 Hours to complete
Product Management Opportunities and Certifications
Module 4 · 2 Hours to complete
Final Project, Assessment and Course Wrap-up
Module 5 · 2 Hours to complete
Fee Structure
Instructors
Technology Education and Skills Development Leader at IBM
Rav Ahuja serves as the Chief Content Officer and Global Program Director at IBM Skills Network, where he leads curriculum creation, growth strategy, and partner programs. After earning his B.Eng. from McGill University and MBA from the University of Western Ontario, he co-founded Cognitive Class, an IBM initiative focused on democratizing access to in-demand technology skills. Based at the IBM Canada Lab in Toronto, he specializes in developing instructional solutions for AI, Data Science, Cloud Computing, and Cybersecurity. His impact on technology education is evidenced through his role as architect of numerous IBM Professional Certificates and instructor for over 35 online courses, including popular offerings like "What is Data Science?", "Introduction to Cloud Computing," and "Introduction to Artificial Intelligence (AI)." His courses have reached hundreds of thousands of learners worldwide, with "What is Data Science?" alone enrolling over 638,000 students. His recent work includes developing new Generative AI courses and career guidance content for IBM's Professional Certificate programs, demonstrating his ongoing commitment to preparing learners for emerging technology careers
Expert in Product Management and Agile Methodologies
Matt Versdahl serves as a distinguished instructor at SkillUp EdTech, specializing in product management and Scrum methodologies. His courses, including "Product Management: An Introduction" and "Working as a Scrum Master," have reached over 37,000 learners globally, earning an impressive 4.6/5 instructor rating. His teaching expertise focuses on helping students understand the fundamentals of product management, value creation, and Scrum framework implementation. His "Product Management: An Introduction" course provides comprehensive insights into product lifecycle management, stakeholder collaboration, and career development in product management. His "Working as a Scrum Master" course covers essential aspects of Scrum methodology, team facilitation, and servant leadership principles. His teaching approach combines theoretical knowledge with practical applications, helping students develop critical thinking skills and real-world problem-solving abilities in both product management and Scrum implementation.
Testimonials
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4.6 course rating
274 ratings
Frequently asked questions
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