Building Your Brand, Sustaining Growth and Networking
Master networking and brand development strategies in the music industry by learning from Grammy-winning experts to enhance your career opportunities.
Master networking and brand development strategies in the music industry by learning from Grammy-winning experts to enhance your career opportunities.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Building Your Audience for Music Professionals Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
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What you'll learn
Develop effective industry networking strategies
Create strategic partnership proposals
Build sustainable growth plans for your brand
Manage promotional budgets efficiently
Master resilience and self-care in the industry
Skills you'll gain
This course includes:
1.27 Hours PreRecorded video
6 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course focuses on building and sustaining a successful music industry brand. Students learn essential strategies for networking, collaboration, and sustainable growth from industry experts including Grammy winners. The curriculum covers partnership development, budget planning, digital marketing, and building resilience in the music industry. Through practical projects and real-world examples, learners develop skills in creating effective partnerships, managing promotional budgets, and maintaining long-term career momentum.
Leveraging the Industry to Build Your Audience
Module 1 · 2 Hours to complete
Collaborative Relationship Building
Module 2 · 2 Hours to complete
Cost-Effective Brand Promotion and Audience Growth
Module 3 · 2 Hours to complete
Resilience and Patience in Audience Growth
Module 4 · 52 Minutes to complete
Fee Structure
Instructor
Music Industry Powerhouse and Grammy Go Pioneer
Joey Harris has established himself as a leading figure in the entertainment industry with over 25 years of experience, backed by a B.A. from the University of Virginia and a Master's in Music Business from NYU. As CEO of Joey Harris Inc., he provides comprehensive services including management, artist development, strategic marketing, and brand partnerships to an impressive roster of clients including Janet Jackson, Busta Rhymes, Missy Elliott, and Beyoncé's Parkwood Entertainment. His industry influence extends through his roles as Black Music Collective Ambassador for The Recording Academy and board member of SoHo House. He founded LoveJonesNYC, a prestigious music industry event featuring artists like Brandy and India Arie. His achievements have earned recognition from Essence Magazine, Yahoo Finance, and NY Weekly. His commitment to education and mentorship is demonstrated through his work as a consultant at NYU's Music Business Program, his role as instructor for Grammy Go's "Building Your Audience for Music Professionals" course, and his leadership of an apprenticeship program with Apple Music's Propel Center for HBCUs. As a St. Jude Children's Hospital Ambassador and Global Citizen Ambassador, he continues to make significant contributions to both the music industry and philanthropic causes.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.