Strategic Marketing
Dive deep into strategic marketing concepts. Explore B2C and B2B markets, globalization, customer centricity, and develop a comprehensive marketing plan.
Dive deep into strategic marketing concepts. Explore B2C and B2B markets, globalization, customer centricity, and develop a comprehensive marketing plan.
This course offers an advanced exploration of marketing from a strategic perspective. It builds on foundational marketing concepts, diving deeper into their strategic applications within a company's overall strategy. The course covers strategic marketing for both B2C and B2B markets, exploring customer values, market research, and value creation. It also addresses advanced topics such as globalization, culture, customer centricity, and digital marketing. Students learn to develop effective marketing strategies and create a comprehensive marketing plan, applying their knowledge to real-world scenarios through case studies and a final project.
Instructors:
English
Powered by
What you'll learn
Understand the concept and importance of strategic marketing in business
Develop skills in market research and data analysis for both B2C and B2B markets
Learn to create effective value propositions for different market segments
Explore the impact of globalization and culture on marketing strategies
Understand the principles of customer centricity and its role in marketing
Gain insights into digital marketing channels and their strategic use
Skills you'll gain
This course includes:
2 Hours PreRecorded video
5 assignments
Access on Mobile, Tablet, Desktop
Batch access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This course provides an in-depth exploration of strategic marketing, building on foundational marketing concepts. It covers strategic approaches for both B2C and B2B markets, examining customer values, market research techniques, and value creation strategies. The curriculum includes advanced topics such as globalization, cultural considerations in marketing, customer centricity, and digital marketing channels. Students learn to develop effective marketing strategies and create a comprehensive marketing plan. The course emphasizes practical application through case studies, discussions, and a final project, preparing students to apply strategic marketing concepts in real-world business scenarios.
Introduction to Strategic Marketing
Module 1 · 5 Hours to complete
B2C Markets
Module 2 · 5 Hours to complete
B2B Markets
Module 3 · 4 Hours to complete
Globalization, Culture and Customer Centricity
Module 4 · 7 Hours to complete
The Marketing Plan
Module 5 · 4 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Marketing and Communication Expert at Fundação Instituto de Administração
Lucas Lobo is a dedicated marketing and communication professional at the Fundação Instituto de Administração, where he emphasizes the importance of making everyday experiences magical. With a focus on inspiring better communication choices, he collaborates with students, colleagues, and clients to develop strong brands and foster meaningful connections. As an instructor for the "Fundamentals of Marketing" course on Coursera, Lobo provides valuable insights into marketing strategies and practices, helping learners understand essential concepts through practical applications. His work reflects a commitment to enhancing communication in various contexts, ultimately aiming to create impactful interactions in the business world.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.