Marketing Strategy for Entrepreneurs
Master practical marketing strategies for startups and small businesses. From cold calling to digital marketing and market expansion.
Master practical marketing strategies for startups and small businesses. From cold calling to digital marketing and market expansion.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Value Creation Through Innovation Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.4
(154 ratings)
20,639 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Master cold calling and digital outreach strategies
Develop effective customer segmentation and positioning
Implement experimental marketing and pivoting techniques
Create conversion strategies using the AIDA model
Design successful market expansion plans
Skills you'll gain
This course includes:
2.4 Hours PreRecorded video
10 quizzes, 4 peer reviews
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
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There are 9 modules in this course
This comprehensive course teaches practical marketing strategies for entrepreneurs and small business owners. Starting with fundamentals of cold calling and customer analysis, it progresses through segmentation, positioning, and market expansion. The curriculum combines traditional marketing theories with modern digital marketing concepts, including experimental marketing, pivoting techniques, and conversion strategies. Through hands-on assignments and real-world applications, students learn to develop and implement effective marketing strategies for technology-based companies.
As if this was a starting point
Module 1 · 1 Hours to complete
Sales – From cold calling to Facebook and Alibaba
Module 2 · 2 Hours to complete
Who are these customers and what do they actually want? Analysis – Customer insights and analytics
Module 3 · 1 Hours to complete
It is better to Skate to where the puck is going: Segmentation & positioning
Module 4 · 2 Hours to complete
Instead of the great plan that never will be executed: Experimental marketing and Pivoting techniques
Module 5 · 1 Hours to complete
Closing the deal and conversion – AIDA, not just an opera
Module 6 · 57 Minutes to complete
Mass marketing vs. customization to be considered when...
Module 7 · 47 Minutes to complete
Playing the market expansion game – The hockey stick phenomena
Module 8 · 47 Minutes to complete
If no beginning then neither an end
Module 9 · 30 Minutes to complete
Fee Structure
Instructor
Embracing Transparency and Lifelong Learning in Academia and Business
Henrik Blomgren can quickly provide insight into his background by visiting his LinkedIn profile or by searching for his digital footprint online. He embraces transparency and welcomes anyone interested in discovering more about him, whether in his professional or personal life. As a 53-year-old based in Stockholm, Sweden, Henrik works at the Royal Institute of Technology (KTH), where his experiences bridge the gap between academia and business practice. His career path may not follow a conventional trajectory, but it has been enjoyable and filled with curious learning opportunities. He identifies as an ENFP based on professional personality testing, which he believes reflects his character well. His global travels have greatly influenced his outlook, and he is a passionate dog lover and volleyball enthusiast. Henrik takes pride in supporting his children in their personal development. Currently, he is focused on enhancing his skills in e-learning, which he views as distinct from traditional offline learning. He is eager for feedback and excited to connect with new people and friends.
Testimonials
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4.4 course rating
154 ratings
Frequently asked questions
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