Google Analytics Essentials: Data-Driven Insights
Learn to navigate Google Analytics and extract valuable digital insights in this introductory course.
Learn to navigate Google Analytics and extract valuable digital insights in this introductory course.
Unlock the power of digital analytics with this introductory Google Analytics course. Learn to navigate the platform's interface, access and analyze web application data, and create custom views. Ideal for professionals seeking to harness data for improved ROI, user insights, and revenue results. This foundational course prepares you for more advanced digital analytics and data analysis techniques used by data analysts, marketers, product managers, and other business professionals.
Instructors:
English
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What you'll learn
Understand the concept and importance of Digital Analytics
Navigate the Google Analytics interface effectively
Access and interpret data from Google Analytics reports
Utilize the explore feature to create custom views of analytics data
Apply digital analytics insights to improve ROI and user engagement
Develop a foundation for more advanced digital analytics techniques
Skills you'll gain
This course includes:
PreRecorded video
Access on Mobile, Tablet, Desktop
Limited Access access
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
Module Description
This course provides an introduction to Google Analytics, one of the most widely used digital analytics platforms. Participants will learn the fundamentals of digital analytics and how to leverage Google Analytics to monitor and analyze data from web-based applications. The course covers navigating the Google Analytics interface, accessing and interpreting analytics data, and using the explore feature to create custom views. It's designed to prepare learners for more advanced approaches to digital analytics and data analysis, making it valuable for data analysts, marketers, product managers, and other business professionals seeking to improve ROI, develop user insights, and generate revenue results.
Fee Structure
Instructor
18 Courses
Industry-Driven Training for Career Advancement
edX Boot Camps are designed by a team of industry experts, including instructional designers and practitioners, to provide high-quality, market-driven curriculum aimed at equipping learners with in-demand skills. With a proven track record of delivering course content to over 500,000 learners, these boot camps focus on practical, hands-on learning experiences that prepare participants for competitive job markets. The programs are available in flexible formats, including full-time and part-time options, allowing students to earn certificates in as little as 12 to 24 weeks. Participants benefit from dedicated career support, including one-on-one coaching and access to a network of over 250 employers. The boot camps cover various fields such as web development, data analytics, cybersecurity, and digital marketing, making them suitable for individuals from diverse educational backgrounds, including those without a bachelor's degree. Through extensive project-based work and real-world applications, edX Boot Camps aim to foster confidence and competence among learners as they transition into or advance within their careers.
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Frequently asked questions
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